Player FM 앱으로 오프라인으로 전환하세요!
Why it's unlikely that any one company will unseat Nielsen in TV advertising
Manage episode 312203283 series 2805892
Next in Marketing spoke with Jim Keller, Executive Vice President, Digital Ad Sales and Advanced Advertising at Discovery about how measuring and evaluating TV advertising is becoming immensely complicated, and why it's not realistic to expect the ad industry will settle on a single measurement or attribution method. According to Keller, TV is becoming a bespoke business, which will be challenging for agencies and sales teams.
Guest: Jim Keller
Host: Mike Shields
255 에피소드
Manage episode 312203283 series 2805892
Next in Marketing spoke with Jim Keller, Executive Vice President, Digital Ad Sales and Advanced Advertising at Discovery about how measuring and evaluating TV advertising is becoming immensely complicated, and why it's not realistic to expect the ad industry will settle on a single measurement or attribution method. According to Keller, TV is becoming a bespoke business, which will be challenging for agencies and sales teams.
Guest: Jim Keller
Host: Mike Shields
255 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.