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'Where is this disaster I'm hearing about?' Why digital advertising is poised to thrive post cookie world
Manage episode 315470632 series 2805892
Next in Marketing spoke with Brian Morrissey, founder of The Rebooting about why 2022 is going to be a year of level setting in the digital ad world, as marketers face inflation when it comes to paying to acquire customers and digital publishers continue to band together to ensure they can build sustainable businesses. That said, he's fully confident that brands will adapt, as evidenced by the surging valuations in ad tech.
Guest: Brian Morrissey
Host: Mike Shields
256 에피소드
Manage episode 315470632 series 2805892
Next in Marketing spoke with Brian Morrissey, founder of The Rebooting about why 2022 is going to be a year of level setting in the digital ad world, as marketers face inflation when it comes to paying to acquire customers and digital publishers continue to band together to ensure they can build sustainable businesses. That said, he's fully confident that brands will adapt, as evidenced by the surging valuations in ad tech.
Guest: Brian Morrissey
Host: Mike Shields
256 에피소드
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