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Microsoft's Ad Chief on the company's stealth retail media ambitions, and the latest on Bing and AI
Manage episode 371567763 series 2805892
Next in Media spoke with Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising about how consumers are responding to more chat-based searches on Bing, thanks to the incorporation of lots of Generative AI-tech - and what that means for brands and publishers. Sainsbury-Carter also laid out the case for Microsoft to become a central player in commerce media, as it helps retailers both channel more demand and provide brands with more one-stop shopping.
Guest: Kya Sainsbury-Carter
Host: Mike Shields
Sponsored by: Beet.TV
Produced by: Fresh Take
256 에피소드
Manage episode 371567763 series 2805892
Next in Media spoke with Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising about how consumers are responding to more chat-based searches on Bing, thanks to the incorporation of lots of Generative AI-tech - and what that means for brands and publishers. Sainsbury-Carter also laid out the case for Microsoft to become a central player in commerce media, as it helps retailers both channel more demand and provide brands with more one-stop shopping.
Guest: Kya Sainsbury-Carter
Host: Mike Shields
Sponsored by: Beet.TV
Produced by: Fresh Take
256 에피소드
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