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Comcast ad boss on the double standards between TV and digital media
Manage episode 372987064 series 2805892
This week on Next in Media spoke with James Rooke, president of Comcast Advertising about what is fueling frustration among TV buyers and sellers, from the lack of uniform metrics, to walled gardens, to what he sees are a series of double standards between how traditional media and tech companies get graded.
Guest: James Rooke
Host: Mike Shileds
In Partnership with: Beet.TV
Produced by: Fresh Take
256 에피소드
Manage episode 372987064 series 2805892
This week on Next in Media spoke with James Rooke, president of Comcast Advertising about what is fueling frustration among TV buyers and sellers, from the lack of uniform metrics, to walled gardens, to what he sees are a series of double standards between how traditional media and tech companies get graded.
Guest: James Rooke
Host: Mike Shileds
In Partnership with: Beet.TV
Produced by: Fresh Take
256 에피소드
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