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"It's too soon" -Why Havas' Amy Ginsberg thinks the TV business needs to move slowly when it comes to changing currencies.
Manage episode 334309938 series 2805892
Next in Marketing spoke with Amy Ginsberg Chief Investment Officer at Havas Media Group about the state of the video ad market, and the ongoing challenges stemming from fragmentation. Ginsberg is hoping that measurement and buying become much simpler and less siloed - but has doubts about how quickly that will become a reality. In the meantime Ginsberg talked about why she remains a somewhat reluctant upfront participant.
Guest: Amy Ginsberg
Host: Mike Shields
259 에피소드
Manage episode 334309938 series 2805892
Next in Marketing spoke with Amy Ginsberg Chief Investment Officer at Havas Media Group about the state of the video ad market, and the ongoing challenges stemming from fragmentation. Ginsberg is hoping that measurement and buying become much simpler and less siloed - but has doubts about how quickly that will become a reality. In the meantime Ginsberg talked about why she remains a somewhat reluctant upfront participant.
Guest: Amy Ginsberg
Host: Mike Shields
259 에피소드
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