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"It's the number pain point by far"- Ad agencies aren't dying. But they are dying for more talent.
Manage episode 333680644 series 2805892
Ben Winkler, SVP of Agency Strategy at TripleLift, talked to Next in Marketing about how media buying agencies have been able to shake off seemingly lethal threats such as in-housing and procurement scrutiny while reasserting their relevance. The challenge now is pulling together enough talent to service brands, while also investing enough in differentiating technology.
Guest: Ben Winkler
Host: Mike Shields
262 에피소드
Manage episode 333680644 series 2805892
Ben Winkler, SVP of Agency Strategy at TripleLift, talked to Next in Marketing about how media buying agencies have been able to shake off seemingly lethal threats such as in-housing and procurement scrutiny while reasserting their relevance. The challenge now is pulling together enough talent to service brands, while also investing enough in differentiating technology.
Guest: Ben Winkler
Host: Mike Shields
262 에피소드
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