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Responsible Customer Journey Mapping
Manage episode 495169354 series 1947256
"Analyse consumer touch-points through a responsible marketing lens"
This session equips marketers to analyse and optimise the customer journey using responsible marketing principles. We explore key theories, frameworks, and practical tools to ensure that each brand touch-point reflects transparency, fairness, sustainability and inclusivity. The goal is to balance commercial success with long-term stakeholder trust.
More content like this at Cambridge Marketing College webinars http://marketingcollege.com/events
582 에피소드
Manage episode 495169354 series 1947256
"Analyse consumer touch-points through a responsible marketing lens"
This session equips marketers to analyse and optimise the customer journey using responsible marketing principles. We explore key theories, frameworks, and practical tools to ensure that each brand touch-point reflects transparency, fairness, sustainability and inclusivity. The goal is to balance commercial success with long-term stakeholder trust.
More content like this at Cambridge Marketing College webinars http://marketingcollege.com/events
582 에피소드
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