Improving Your Event Marketing

Neil Wilkins Podcast

“Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service.” Hubspot

Neil Wilkins takes us on a best practice tips ride through the world of event marketing and focuses on: The all-important Hook, benefits of Early Bird commitment and choreographing a breath-takingly easy sign-up process.

“97% of respondents in a survey acknowledge that they expect to see more hybrid events moving forward” StreamYard

“A hybrid event should facilitate two-way communication between the speakers and the attendees, wherever they are watching from. The key is to make it engaging enough for both in-person and virtual attendees.”

Benefits of Hybrid Events - Increased attendance, Flexibility and Scalability, Broader pool of speakers, Value to sponsors, Ease of KPI tracking, Reduced costs, More sustainable

Types of Event which may benefit from Hybrid status - Conferences, Seminars, VIP events, Thought-leadership events, Product launches, Group Annual Conferences, Training Events, Hospitality, Team Meetings

Popular Event Marketing Tactics that Neil discusses include: High-converting landing page, Promotion on social media, Take advantage of FOMO, Encourage user-generated content, Engage attendees with email automation, The hook of the speaker or influencer, Build Your Own Itinerary, Motivating merchandise

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