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69. Talking Market Research (Qualitative) & the Role of Contact Center Feedback in Today's World
Manage episode 367793929 series 3490007
Denise Venneri에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Denise Venneri 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
We’re talkin’ Philly suburbs (my hometown), along with Food Marketing/CPGCX (some of my favorites) in this week’s episode with Jim Partner.
My guest is my colleague @James Partner. AKA Professor Partner who teaches Food Marketing Research at @St. Josephs University in Philadelphia, as well as owns a consulting practice.
We chat about the uber importance of understanding consumer behavior today, qualitative methodologies and how they may have evolved/are evolving in the past few years – as well as debate the importance of communities as an emerging research tool.
Jim also weighs in on whether he considers feedback that comes in through Consumer Care/Customer Relations as Qualitative… or Quantitative. Plus he speaks his mind on the value of the Consumer Care function to the consumers they care for plus the value to Brand Management.
So thank you Jim for your time and your expertise…!
Check out Jim's consulting practice: marketingresearchwithpartner.com
Learn more about St. Joe's Food Marketing degrees here: www.sju.edu
#CPGCX #CaringDeeplyForYourConsumers #businesspodcast
--- Send in a voice message: https://podcasters.spotify.com/pod/show/denise-venneri/message111 에피소드
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