5 essential tips for getting started with motorsport sponsorship

Motorsport Sponsorship

In this episode of the Motorsport Coaching Podcast, host Belinda Riseley shares her top five actionable tips to help motorsport athletes get started with sponsorship—even if you’re brand new and don’t have any sponsors yet. Belinda emphasizes that you don’t need a huge trophy cabinet or a flashy pitch deck to begin; you just need a plan and the right support. From tapping into local businesses and building authentic social media profiles to identifying your unique benefits as a partner, Belinda covers practical ways to make yourself attractive to potential sponsors.

You’ll also learn why thinking of sponsorship as “motorsport marketing” can change your approach and unlock more opportunities. Belinda walks you through building a digital resume, offers creative content ideas for social media (even if you’re not always racing), and explains how to practice and pitch your value to sponsors confidently. Plus, she highlights the importance of consistency—not perfection—when reaching out and nurturing sponsor relationships.

If you want to level up your off-track game, don’t miss Belinda’s advice and resources, including a free Sponsorship Kickstart Checklist and details about joining the Motorsport Sponsorship Club for more support.