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23. How to Read Your Clients’ Minds and Create an Offer Guaranteed to Sell with Courtney Chaal
Manage episode 321649357 series 2989524
Isabel Kateman, Website Design, and Brand Strategy for Female Entrepreneurs에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Isabel Kateman, Website Design, and Brand Strategy for Female Entrepreneurs 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
If you created a new offer tomorrow, would you be able to sell it? What if you could know that your service would sell before you even built it?
Today, I am joined by Courtney Chaal, a business coach who helps creatives, coaches, and consultants start getting more clients by creating an irresistible service that they can eventually turn into a scalable program. In this episode, Courtney dives into why you need to actually talk to your audience before you create your signature service.
In today’s episode we cover:
- Understanding your audience’s pain points and desires
- Identifying your audience’s problems and choosing a niche and service that can solve them
- How you can get your audience to give you the information you need to craft your offer
- Dealing with the fears and mindset blocks that creep up when you start doing market research
- The biggest mistake you can make when speaking to your audience
- Tips on positioning your offer so your audience is aware of why they need it in the first place
- The questions you need to be asking during your market research calls that will help you achieve your business goals
- How to determine if you have enough information to launch your offer
- Why you need to constantly be engaging with your audience and asking them questions to be able to meet their changing needs
Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to stripeddogcreative.com/podcast
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