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Isabel Kateman, Website Design, and Brand Strategy for Female Entrepreneurs에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Isabel Kateman, Website Design, and Brand Strategy for Female Entrepreneurs 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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32. How to Strike a Balance Between Storytelling and Selling on Your Website

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Manage episode 327317054 series 2989524
Isabel Kateman, Website Design, and Brand Strategy for Female Entrepreneurs에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Isabel Kateman, Website Design, and Brand Strategy for Female Entrepreneurs 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Do you struggle with how to balance selling and storytelling in your website copy? When you hear the word selling do you feel gross and think of a sleazy car salesman?

Striking the perfect balance between these two is a concern I hear often from my clients.

So in today’s episode, I wanted to run through my top three tips for striking the perfect balance between storytelling and selling.

Ideally, when you’ve got strategic content that connects emotionally with your dream clients, you shouldn’t even feel like you're selling (and your audience shouldn’t really feel like they’re being sold to)

If you don’t have the right information before putting your website content together, you can easily fall into salesy territory. So give today’s episode a listen and see how seamlessly you’ll be able to convert website visitors into customers.

In today’s episode we covered:

  • Why it’s important to sell from a place of authenticity and connection
  • How to build the know, like, and trust factors on your website
  • How to find the exact words your clients use
  • How to show your authority by telling your own story
  • Why social proof is so important
  • The best way to get social proof

Apply to work with us

Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!

For the Show Notes, head over to https://stripeddogcreative.com/balance-storytelling-selling-website

  continue reading

46 에피소드

Artwork
icon공유
 
Manage episode 327317054 series 2989524
Isabel Kateman, Website Design, and Brand Strategy for Female Entrepreneurs에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Isabel Kateman, Website Design, and Brand Strategy for Female Entrepreneurs 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Do you struggle with how to balance selling and storytelling in your website copy? When you hear the word selling do you feel gross and think of a sleazy car salesman?

Striking the perfect balance between these two is a concern I hear often from my clients.

So in today’s episode, I wanted to run through my top three tips for striking the perfect balance between storytelling and selling.

Ideally, when you’ve got strategic content that connects emotionally with your dream clients, you shouldn’t even feel like you're selling (and your audience shouldn’t really feel like they’re being sold to)

If you don’t have the right information before putting your website content together, you can easily fall into salesy territory. So give today’s episode a listen and see how seamlessly you’ll be able to convert website visitors into customers.

In today’s episode we covered:

  • Why it’s important to sell from a place of authenticity and connection
  • How to build the know, like, and trust factors on your website
  • How to find the exact words your clients use
  • How to show your authority by telling your own story
  • Why social proof is so important
  • The best way to get social proof

Apply to work with us

Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!

For the Show Notes, head over to https://stripeddogcreative.com/balance-storytelling-selling-website

  continue reading

46 에피소드

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