Player FM 앱으로 오프라인으로 전환하세요!
15. Content Marketing Strategies to Attract and Convert Dream Clients with Christine McShane
Manage episode 316598521 series 2989524
What should you do when your content isn’t converting? Content Marketing isn’t just about your website’s blog anymore. If you can find a way to connect and open a dialogue with your ideal clients then you will be able to reach them in a way they feel meets their needs. These days, it’s all about relationship building to attract your dream clients.
Today, I’m bringing in a Content Marketing Strategist, Christine McShane who has a ton of great tips and tricks on how to write compelling copy, how strategic content marketing is essential in connecting with the right audience (and turning off the wrong ones) and creating content that is authentic to who you are.
In today’s episode we cover:
- What is organic content marketing
- How you can use content marketing to cut down your time so you can pre-qualify the right people that align with who you are
- The three core elements to help you identify who your brand is
- Building your email list through effective lead magnets
- How to write clickable newsletters to get your audience to take action and the frequency it should be released
- How much free value should you really be giving away
- What you should be including in your nurture series and how long it should be
- Ways to repurpose your content that connects and converts
- Tips to write compelling, inviting and engaging copy and what to do when you get writer’s block
Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to https://stripeddogcreative.com/podcast
46 에피소드
Manage episode 316598521 series 2989524
What should you do when your content isn’t converting? Content Marketing isn’t just about your website’s blog anymore. If you can find a way to connect and open a dialogue with your ideal clients then you will be able to reach them in a way they feel meets their needs. These days, it’s all about relationship building to attract your dream clients.
Today, I’m bringing in a Content Marketing Strategist, Christine McShane who has a ton of great tips and tricks on how to write compelling copy, how strategic content marketing is essential in connecting with the right audience (and turning off the wrong ones) and creating content that is authentic to who you are.
In today’s episode we cover:
- What is organic content marketing
- How you can use content marketing to cut down your time so you can pre-qualify the right people that align with who you are
- The three core elements to help you identify who your brand is
- Building your email list through effective lead magnets
- How to write clickable newsletters to get your audience to take action and the frequency it should be released
- How much free value should you really be giving away
- What you should be including in your nurture series and how long it should be
- Ways to repurpose your content that connects and converts
- Tips to write compelling, inviting and engaging copy and what to do when you get writer’s block
Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to https://stripeddogcreative.com/podcast
46 에피소드
모든 에피소드
×1 45. Three Website Tweaks You Can Make Today to Get a Client 9:48
1 44. How Client Research Can Help You Create an Irresistible Service with Melissa Harstine 27:08
1 43. Sales Funnel Strategies to Get More Clients with Lindsay Sims 25:51
1 42. How Dubsado Can Help You Scale with Ease (and Change Your Life) 28:03
1 41. Secrets to Outsourcing Successfully with Michelle Thompson 32:29
1 37. How to Successfully Run Instagram Ads with Jenny Singh 30:31
1 36. Five Reasons Why Simple Websites Are Actually the Most Effective 14:39
1 35. SEO Tips You Can Implement Today to Improve Search Results with Stephanie Long 17:48
1 34. Why I Use Showit and Squarespace as a Website Designer 14:31
1 33. How to Use PR to Become an Industry Expert with Kristin Marquet 18:56
1 32. How to Strike a Balance Between Storytelling and Selling on Your Website 13:26
플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.