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Episode 74: Need More Patients? Marketing 101 for Your Medical Practice
Manage episode 414078404 series 3416678
Jill Arena에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jill Arena 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of the Medical Money Matters Podcast, we delve into the pivotal role of marketing in the medical field. Whether you're just starting out or looking to expand your existing practice, understanding and implementing effective marketing strategies is crucial. Today, we're specifically focusing on marketing strategies for two key areas: primary care, which primarily deals with direct consumer relationships, and specialty care, which often targets business-to-business interactions. Join us as we uncover the nuances of each and help you determine the best approach for marketing your practice in today's competitive healthcare landscape.
Let's start by defining what marketing in healthcare really means. At its core, marketing involves creating, communicating, and delivering offerings that have value for patients, clients, partners, and society at large. In the context of healthcare, this translates to more than just promoting services; it's about connecting with patients and other healthcare providers in meaningful ways to improve health outcomes and enhance patient care.
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Original Musical Score by: Craig Addy at https://www.underthepiano.ca/ Visit Craig’s website to book your Once in a Lifetime music experience
Podcast coaching and development by: Jennifer Furlong, CEO, Communication Twenty-Four Seven https://www.communicationtwentyfourseven.com/
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