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Saul Klein (Gustavson Brand Trust Index)
Manage episode 367409104 series 1028192
The one where Darian chats with Saul Klein, the Dean and Professor of International Business at the Gustavson School of Business at the University of Victoria, about:
- The newly updated Gustavson Brand Trust Index
- Top ten trusted brands for this year
- Least trusted brands for this year
- How brands can become most trusted by consumers
- Predictions for next year’s Index
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Special Offer for Marketing News Canada Listeners
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Try it yourself with a free 14-day trial and get 20% off your first three months now!
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Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program
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Follow Saul Klein:
Gustavson Brand Trust Index - https://www.uvic.ca/gustavson/brandtrust/
UVic Gustavson School of Business - https://www.uvic.ca/gustavson/
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
455 에피소드
Manage episode 367409104 series 1028192
The one where Darian chats with Saul Klein, the Dean and Professor of International Business at the Gustavson School of Business at the University of Victoria, about:
- The newly updated Gustavson Brand Trust Index
- Top ten trusted brands for this year
- Least trusted brands for this year
- How brands can become most trusted by consumers
- Predictions for next year’s Index
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
–
Special Offer for Marketing News Canada Listeners
Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales.
Try it yourself with a free 14-day trial and get 20% off your first three months now!
https://unbounce.grsm.io/5cmrgz1mt3r6
Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program
–
Follow Marketing News Canada:
Twitter - twitter.com/MarketingNewsC2
Facebook - facebook.com/MarketingNewsCanada
LinkedIn - linkedin.com/company/marketing-news-canada
YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw
Website - marketingnewscanada.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Saul Klein:
Gustavson Brand Trust Index - https://www.uvic.ca/gustavson/brandtrust/
UVic Gustavson School of Business - https://www.uvic.ca/gustavson/
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
455 에피소드
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