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Referrals and Word-of-Mouth: Low-Cost, High-Trust Marketing
Manage episode 520109809 series 3689467
Bear Double | Wildflower Social Media에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bear Double | Wildflower Social Media 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Word-of-mouth isn’t magic—it’s a strategy. Mike (branding/web) and Liz (social strategy) break down how to earn and organize referrals without feeling salesy. From picking the right rooms to show up in, to creating simple touch points, to tracking who sends what, you’ll learn how to turn relationships into a reliable pipeline.
You’ll learn
- Why “one platform/one room” thinking is risky and how WOM complements your other channels
- The difference between selling to the room and selling through the room
- How to show up: clear, simple messaging people can actually repeat
- Touch points that keep you top-of-mind (email, social, DMs, quick check-ins)
- How to ask for referrals without being awkward
- Tracking the pipeline: what to log, how to see where referrals really come from
Quick wins
- Send a short check-in email to past clients and two strategic partners this week
- Follow three target accounts on social and leave one thoughtful comment each
- Add a single line to your next convo: “If someone asks about X, I’m happy to help”
- Turn on two-factor authentication and add a backup admin to your brand accounts
- Start a simple referral log (source, date, touch points, outcome) in a sheet or CRM
14 에피소드
공유
