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Market Research You Can Actually Do — On Your Phone
Manage episode 518758167 series 3689467
Bear Double | Wildflower Social Media에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bear Double | Wildflower Social Media 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Market research doesn’t have to be expensive or intimidating. Mike (branding/web) and Liz (social strategy) break down practical ways small businesses can validate ideas, learn what customers actually want, and turn insights into better messaging—without big reports or pricey tools.
You’ll learn
- Why assumptions cost money and how lightweight research closes the gap
- Fast, low-cost methods: Instagram polls, short site forms, simple email surveys, in-room paper slips
- Where to look online: platform trend reports, “People also ask” on Google, Reddit/Quora threads
- What to ask: open, non-leading questions that surface useful detail
- How to test messages quickly with social analytics, email open/click data, and small A/B tests
- When to do it: quarterly tune-ups, before new offers launch, and whenever signals shift
Quick wins
- Add one open question to your contact form: “What nearly kept you from working with us?”
- Post a one-question poll to your most active social channel
- Use Google’s “People also ask” to collect 10 real questions about your topic
- Send a 3-question email survey to recent customers and offer a small thank-you
- Pick one message to test this week and judge it on a single metric (opens, clicks, saves, or replies)
Key takeaway
Start small, ask real questions, and let the answers guide your next move. You don’t need a giant study—you need consistent signals you can act on.
14 에피소드
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