Sid Baveja - Founder of Humanery.com. Online grooming and wellness store for men

Man In The Mirror

My guest on the podcast this week is Sid Baveja, the founder & CEO of online grooming, wellness and self-care retailer Humanery.com (a portmanteau of ‘human’ and ‘apothecary’.) I’d long been an admirer (and shopper) and even wrote a blog post for them last year. Humanery stocked brands that were not easily available in physical retail and successfully built a thriving community for men with their blogs, podcasts and advice to enhance the retail offering.

Unfortunately, a couple of weeks ago Humanery ceased trading, as they were not able to get further investment. I debated whether I should air this episode, but ultimately it gives you an insight into Sid, the ethos of the store, what they were trying to do - and perhaps shows some of the challenges of the current economic climate. I hope you felt it was the right thing to do. I’m sure Sid and his team will be back with a new venture soon, I wish them well. It was a pleasure to meet him.

During our chat Sid mentioned the following products:

Patricks - SH1 Shampoo and CD1 Conditioner

https://patricksproducts.co.uk/

Devonine - Face Cleanser

https://en.devonine.com/product/face-cleanser/57/

The Grey - 3-1 Face Cream

https://johnbellcroyden.co.uk/products/the-grey-men-s-skincare-3-in-1-face-cream

Dermalogica - Brightening Serum

https://www.dermalogica.co.uk/products/age-bright-clearing-serum?selling_plan=795967680

Ultrasun - SPF 50+

https://www.ultrasun.co.uk/products/ultrasun-extreme-spf50

Dr David Jack - Night Cream

Best Night Cream for Glowing Skin in UK by Dr David Jack

Le Labo - Santal 33

https://www.lelabofragrances.com/santal-33-147.html

You can find Humanery on Instagram here:

https://www.instagram.com/humanery_official/

You can find them online:

https://www.humanery.com/

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You can follow me @maninthemirrorpod on IG:

https://www.instagram.com/maninthemirrorpod/

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Special thanks to: Anders Sundberg for sound mixing and production, Andy Goff @goff_andy for the artwork and Andy Gilbert (ATRX) @andygilbert_atrx for the theme music.

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