Artwork

Michelle Mazur and Dr. Michelle Mazur에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michelle Mazur and Dr. Michelle Mazur 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

Avoiding The Second Launch Fizzle: 4 Insights From The Trenches

12:51
 
공유
 

Manage episode 462276601 series 1303896
Michelle Mazur and Dr. Michelle Mazur에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michelle Mazur and Dr. Michelle Mazur 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Here's the dirty little secret about creating a new offer that nobody talks about.

The hard part isn't creating the offer.

The hard part is figuring out how to market and sell it after it exists.

I get why experts don't tell you this little truth. Because “create your signature offer in 4 weeks”, and then spend 21 months figuring out how to market and sell it is a terrible value proposition.

Every single time I've created something new, whether it was the 3 Word Rebellion or the Expert Up Club, my first thought after finishing was “Shit, now I've gotta figure out how to market and sell this”.

It's a process. It's full of peaks and valleys. What I've realized is that it is a big 1,000-piece puzzle, and, today, we're gonna talk about the pieces.

In this episode, you'll hear:

  • The marketing challenges experts face when promoting a new offer
  • The “Second Launch Fizzle Phenomenon” and why it fizzles
  • The four key puzzle pieces to make marketing your new offer suck less

Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.

  continue reading

429 에피소드

Artwork
icon공유
 
Manage episode 462276601 series 1303896
Michelle Mazur and Dr. Michelle Mazur에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michelle Mazur and Dr. Michelle Mazur 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Here's the dirty little secret about creating a new offer that nobody talks about.

The hard part isn't creating the offer.

The hard part is figuring out how to market and sell it after it exists.

I get why experts don't tell you this little truth. Because “create your signature offer in 4 weeks”, and then spend 21 months figuring out how to market and sell it is a terrible value proposition.

Every single time I've created something new, whether it was the 3 Word Rebellion or the Expert Up Club, my first thought after finishing was “Shit, now I've gotta figure out how to market and sell this”.

It's a process. It's full of peaks and valleys. What I've realized is that it is a big 1,000-piece puzzle, and, today, we're gonna talk about the pieces.

In this episode, you'll hear:

  • The marketing challenges experts face when promoting a new offer
  • The “Second Launch Fizzle Phenomenon” and why it fizzles
  • The four key puzzle pieces to make marketing your new offer suck less

Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.

  continue reading

429 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드

탐색하는 동안 이 프로그램을 들어보세요.
재생