Managing Business Growth and Transitions: Insights from Lauren Fraser, Thea Media

Level Up Leadership

When challenges arise, the wise prioritise over powering through. Lauren Fraser, founder of Thea Media, challenges the conventional wisdom that toughness is the only answer. Join us as we delve into her entrepreneurial journey—from navigating chronic fatigue to building a thriving digital marketing agency that values balance and well-being. Lauren's honest account is not just a success story; it's a blueprint for sustainable growth that doesn't sacrifice personal health for professional gain.
Have you ever wondered what the aftermath of a business acquisition looks like from the inside? Lauren Fraser offers a rare glimpse into the delicate dance of team management during these transitions. Her experiences reveal the profound effect leadership can have on a company's culture, as well as the importance of trust and communication within remote and inexperienced teams. As we explore the nuances of her approach to leadership, we also touch on the vital role of solid systems and effective processes in steering a business towards success, especially after ambitious expansions.
The path to prosperity is often lined with setbacks and redirections, as Lauren's story testifies. This episode is an invitation to redefine success beyond the hustle, to embrace balance and build a business that nourishes both the team behind it and the leader at its helm. Lauren's insights into attracting the right clients and team members demonstrate the power of incremental improvements. For anyone striving for a more holistic approach to business, this conversation is a beacon of inspiration and practical advice.
Guest Bio - Lauren Fraser

• Website: theamedia.com.au
• Instagram: theamedia_

Lauren is the owner of Thea Media, a digital marketing agency on the Sunshine Coast focussed on supporting health, wellness and beauty businesses with search, social and email marketing. Having started her business nearly 6 years ago, Lauren has taken it around the world, grown it to nearly 7 figures, scaled up and down her team, and even acquired another business.

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챕터

1. Managing Business Growth and Transitions: Insights from Lauren Fraser, Thea Media (00:00:00)

2. Lessons From Lauren Fraser's Business Journey (00:00:04)

3. Leadership in Acquisitions and Team Management (00:07:22)

4. Reevaluating Success and Making Tough Decisions (00:17:23)

5. Building a Sustainable and Balanced Business (00:23:13)

6. Lessons on Leadership and Business Processes (00:27:01)

7. Supporting Health and Beauty Businesses (00:32:27)