Make Sure Your Pricing Matches Up with Your Ideal Client

Let's Book Clients!

Often business owners, especially in the wedding and event space, evaluate their pricing each calendar year.

Each calendar year has been a crazy time ever since 2020, and 2023 is proving to be the same way.

Interest rates are up, people are talking about that R word that I hate talking about, and things are just all around costing more, so expenses are up, and business owners everywhere are concerned.

Not just business owners are concerned, but all of us as consumers are concerned. So people are really being more discerning about where their dollars are going.

Notice I’m not saying they’re not spending.

Look around. There are still people in restaurants, stores, doing all the things, having weddings and events, buying products, etc. Don’t let yourself fall in the trap of thinking you can’t or won’t or don’t have a successful business when the economy is being weird, because you absolutely can and will and do,

It’s more important than ever for us to make sure our pricing is right, and that we’re communicating our pricing, value, and the benefit of booking with us very clearly and effectively. That includes it matching up with your ideal clients.

If your pricing and messaging are talking to a clientele that doesn’t match up, you’re going to have a really hard time.

You know how you’re constantly looking for what to post on your social media?

Here’s what you post. You educate your audience about what you do.

You show them what you do.

You show them the behind the scenes, why what you do is what they need, what their life would be like if they did it themselves instead of hiring you, but mostly, you educate them on each little aspect of what you do.

Let’s put it into a real life scenario.

Say you’re a wedding photographer.

Show how you pose in the most flattering way.

Show what you do to get ready for a shoot.

Show what you do after a shoot.

Show outfit ideas if you shoot families, or even for an engagement session.

Tell why you recommend they have a second shooter.

Explain your different packages.

Tell them you won’t leave them before you have all of the shots they want (yes, even if your contract says you leave at 8pm and it means you have to stay until 8:30pm).

That’s 7 days of content right there. And you can go on and on from there.

No matter what you do in the industry, you can come up with a lot of these.

Now, compare this to someone who is a wedding photographer, and they just say they’re a wedding photographer.

Which one of these 2 photographers is showing authority, and is even giving value before someone has booked…. or even after they’re booked their giving them confidence with their authority???

Right, it’s you!

Now the million dollar question, which one of these 2 photographers has made themselves the easy, no brainer choice to book with?

Which one of 2 photographers is already showing value and is way worth the price they’re charging for their services?

That’s right, it’s you!

So as you’re evaluating your pricing for 2023, make sure you’re considering all of these things, and that even though the economy is being weird and people are making the best choice possible, make sure you’re doing this on your socials.

You’ll be the one they book with.

Hot tip: You can also do the same thing on a blog post, an email (if you’re doing email marketing), or even a podcast episode if you podcast.

Whether you blog or not, this process of positioning yourself as an authority needs to be an article on your website. It can even be near or linked to your pricing on your website.

AND if you like this, you’ll love our membership!

Pop over to letsbookclients.com for more information!