Aliza Licht Reveals Her Top Rules for Authentic Social Media Engagement and Performance

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Aliza Licht에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Aliza Licht 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2M ago 32:36

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I've been getting so many questions about my social media strategy, so I finally made an episode about it! In the latest episode of Leave Your Mark, I share my personal rules and tips for authentic engagement. I delve into my personal strategies and unwritten rules for effective social media engagement and performance, especially on Instagram. Spoiler alert: I discuss why I avoid a content calendar, emphasize posting out of passion rather than obligation, and outline the importance of brand guardrails. I provide insights on identifying stakeholders, staying genuine, and using native platform tools to optimize performance. I also share practical tips on content creation, visual identity, and cross-platform strategies to enhance personal branding. The episode spills a lot of tea on how to creating meaningful and impactful social media content.

00:00 Introduction to Social Media Rules

01:17 The Importance of Authentic Posting

02:16 Understanding Brand Guardrails

02:54 Defining Your Social Media Goals

05:41 Content Pillars and Visual Identity

13:34 Effective Use of Social Media Tools

18:36 Collaborations and Posting Strategies

24:27 Final Thoughts and Platform Strategies

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