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Bob Bernstein // Bernstein-Rein
Manage episode 418335318 series 3572873
Sam Meers and Mike Swenson, Sam Meers, and Mike Swenson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sam Meers and Mike Swenson, Sam Meers, and Mike Swenson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Listeners to the Marketing Legends of Kansas City may find it hard to believe that there was a time when a handshake was all that was needed to create a decades long partnership between a global retailer and an ad agency in Kansas City. But that’s one story that our guest today can tell.
Bob Bernstein started his agency in 1964. The handshake he had was with none other than Sam Walton, the founder of Wal-Mart. Bob will also give us the real story of the creation McDonalds’ Happy Meal and why that may not have been the most successful idea Bernstein-Rein had for the company with the Golden Arches.
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10 에피소드
공유
