315 - Jewelry Marketing for the Holiday Rush: Last-Minute Tips AND a Bonus Interview With Twyla Dill

Joy Joya Jewelry Marketing Podcast

Episode #315 - "Jewelry Marketing for the Holiday Rush: Last-Minute Tips AND a Bonus Interview With Twyla Dill"

Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Apply for the Emerging Jewelry Brand Incubator Grant: https://jewelrybrandincubator.com

Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck

Welcome to Episode #315. December is here, and with Christmas just weeks away, order deadlines are looming, and time is running out for your customers to find that perfect gift. But don’t worry—there’s still plenty of opportunity to make a big impact.

In this episode, I'll be exploring actionable strategies to attract last-minute buyers and ensure your brand becomes their go-to for meaningful, thoughtful holiday gifts. From offering an “Under-the-Tree Guarantee” and leveraging gift cards to creating urgency with flash sales and styling sessions, I’ll share tips that will help you stand out in the holiday rush. Plus, I'll discuss how to set clear expectations with your customers to keep them happy and stress-free during this hectic time of year.

I’ve got a surprise for you in today’s episode—a special guest interview with jewelry designer and maker Twyla Dill? Well, if you’ve read the title of this episode, you already know. But if you’re not familiar with this jewelry designer, you’ll have to keep listening to find out! Just a quick note—there won’t be a GOLD MINE segment today since we’re diving into a longer episode with the interview. Don’t worry, though—I’ll bring those insights back in next week’s episode!

Check out Twyla Dill's jewelry here: https://www.twyladill.com/

Transcript: https://joyjoya.com/blogs/podcast/jewelry-marketing-for-the-holiday-rush-last-minute-tips-and-a-bonus-interview-with-twyla-dill

00:00 Start 4:45 Interview With Twyla Dill 24:31 Primary Episode Content