Episode 3: Informative and Seriously Not Too Serious

Inside Trader Joe's

Informative and Seriously Not Too Serious – That's always our goal at Trader Joe's. We want our Crew Members and Customers to find it easy and fun to explore our stores, discovering everything from unique international fare and American basics, to vegan, to gluten-free, and low carb options. We'll explain why Trader Joe's Fearless Flyer has been called "a cross between MAD magazine and Consumer Reports." And we'll try some delicious bites at the Demo Station, because the best way to be informed is to taste for yourself. We bravely reveal some of our biggest product failures. And we ask our Crew Members the important question, "How many Hawaiian shirts do you own?"

Episode 3 Transcript (PDF)