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Here's a chef show about food and beverage entrepreneurs and people in the culinary world who took a different route. Chris Spear has been working in the hospitality industry for more than 25 years, mostly outside of traditional restaurant settings. In 2010 he started a personal chef business called Perfect Little Bites. Wanting to help other culinary entrepreneurs build and grow their businesses, he created the Chefs Without Restaurants community. On the podcast of the same name, he has con ...
 
In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
 
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Welcome back! We have a special bonus episode for you that brings a fan favorite back with a final update before heading down to KOH with her little race car that could! Jason made a slight detour from a high sierra ski resort to visit with Amber Turner and her family in Reno. They are all busy working on getting the Samurai ready for the EMC race …
 
Jason and Chris meet via skype for this episode. Busy schedules and the realization that it is crunch time for KOH prep. They know that they aren’t racing but the logistics of organizing and packing all of the stuff needed for 8 days on the lake bed is daunting. Food, clothes, rigs, booze, cameras and audio recording equipment all need to be accoun…
 
Jason and Chris got together to record for the first time this year! They cover a lot of stuff which includes some news about Oceano Dunes, King of the Hammers and shopping. Don’t miss this one as Chris goes a little bit over the handlebars when they sample and discuss a delicious bourbon. As always, great info and not to be missed. Cheers! Whackad…
 
Book Notes Carrie recommends: Still Life by Louise Penny Autumn by Ali Smith The Beekeeper's Apprentice by Laurie R. King 44 Scotland Street by Alexander McCall Smith Michael recommends: Agents of Dreamland by Caitlin R. Kiernan Nevernight by Jay Kristoff Six of Crows by Leigh Bardugo Trail of Lightning by Rebecca Roanhorse Adam recommends: Quincre…
 
In this episode, Jason and Chris continue their coverage of the buildup to King of the Hammers 2021!! They hit the road to sit down with Justin Hall in his workshop. It’s a short road trip though because Justin is a local boy, living just south of San Jose. The day is spent looking at the shop where the car gets torn down and inspected before and a…
 
Happy week between Christmas and New Years! We hope everyone is doing well and had a safe Christmas. This episode finds Jason and Chris crashing the Willspec Garage gang as they continue to turn wrenches on the EVE to get it ready for the starting line at King of the Hammers 2021. In just about 4 short weeks, 10’s of thousands of spectators will de…
 
This week we speak with Charles Hunter III. He’s a personal chef, recipe developer and food blogger based in Nashville, Tennessee. He’s the owner of The Salted Table Company, an in-home catering company that prepares meals for backyard weddings, dinner parties, business dinners and more, in the comfort of your own home. Charles and I have similar b…
 
In this episode, Jason and Chris manage to catch up with Amber Turner for a quick update on her preparations for KOH 2021. They were invited to the house where Amber grew up for a pizza dinner and to hang with the whole family unit. Great views, great conversations and great stories. Hear how Amber and her team are getting everything ready for anot…
 
On this weeks show I have Ryan Dumapit. He has a degree in pastry arts, and food service management. But Ryan doesn’t have a singular path in the food industry. In fact, he also went to school for IT, and has worked for a point of sale company, as well as a fitness company. We talk about many of the positions he’s held including being a district ma…
 
In this awesome bonus episode, the boys do a quick road trip to attend a very worthy fundraiser put on by NorCal Raptor Runs in association with HELLATRAILS. The fundraiser was for the organization called Give An Hour, which helps provide needed free medical care for first responders, veterans and their families. You can help the cause by going to …
 
Kevin Jones on the rocks!!! The boys go on a road trip to visit with Ultra4Jones at his garage, near Pismo Beach, to see how things are going for KOH 2021. WW&W helps tear down car 518 and gets inside Kevin’s head with his thoughts and plans for the race. Kevin and his lovely bride also did a taste test of the Australian delicacy called Vegemite. T…
 
On this week's Chefs Without Restaurants podcast, I speak with chef Alex Smith. While Alex has been in the food and beverage industry for over 20 years now, he’s only spent the last 10 years cooking. He started out in the front of the house, but discovered a passion for cooking. He’s been a line cook, kitchen manager, head chef and pitmaster. He’s …
 
The much anticipated annual holiday shopping guide is here. Great gift ideas for the off-roader and whiskey drinker in your lives. The suggestions start at around $20 and go all the way to the sky-is-the-limit or #JasonMoney :). Hopefully, something on this list will make you or a loved one happy during this messed up year and holiday season!! Chee…
 
Book NotesAdam and Michael recommend: Food: A Love Story by Jim Gaffigan Michael also recommends: Matty Matheson: Home Style Cookery by Matty Matheson Victuals: An Appalachian Journey, With Recipes by Ronni Lundy The World Atlas of Coffee by James Hoffmann Adam also recommends: The Tea Dragon Society by Katie O'Neill The Drunken Botanistby Amy Stew…
 
On this week's Chefs Without Restaurants podcast, I speak with Philadelphia pastry chef Monica Glass. Upon graduating from Penn State, Monica moved to New York City to embark on a career in public relations. But after a brief stint in the corporate world, she realized she felt more at home in front of an oven than behind a desk. Monica set out to i…
 
The boys go off-grid camping, known as boondocking, in the Sierras. The weather is cold, the libations were plentiful as was the food and the action was pretty much non-stop. From a rolled over Maverick to shooting the hell out of clay pigeons…lots of jackassery was had. We also hear all about the annual Christmas tree hunt. Don’t forget to go shop…
 
On this week's Chefs Without Restaurants podcast, I speak with Sam Hefter, the chef and owner of Hefter Catering in Kansas City. Sam's catering business focuses on upscale taco bars. We talk about how he came up with that idea, and why he doesn’t think he’s going to expand beyond tacos. We get into the set up, overhead and profitability of his cate…
 
Chris navigating through the Painted Rock obstacle in the Barbie jeep Listen in on this exciting episode as we catch the boys doing a home studio recording with bourbon. It’s a drinking show and they’re drinking. Chris hit the trail with his jeep and he tells us all about the day. Strawberry Pass Trail is a beautiful off-road trail located in the E…
 
On this week’s Chefs Without Restaurants podcast I have Amethyst Ganaway. She’s worked in the food business for more than 10 years, in both the front and back of the house. Besides being a chef, she also does food writing. You can find her work on her website Geechie Gordita, as well as in Food & Wine, Plate, Serious Eats, Garden & Gun and Eater. W…
 
On the show, we have David Czinn, co-founder and president of D'Vash. If you’re not already familiar, D’Vash’s makes a line of all-natural sweeteners which are derived from superfoods, like dates and sweet potatoes, (think “syrups" and "nectars”, except with 25% less sugar than regular honey). While the idea of using dates to create a sweetener is …
 
Listen in to this incredible episode as we introduce and learn about the groundbreaking vehicle that is going to be competing in an entirely new class at KOH next February. The E,V,E. or Electric Vehicle Experimental is the prototype for the new electric powered vehicle class in Ulta4 Racing. We meet the team of forward thinkers and doers that are …
 
On this week’s Chefs Without Restaurants podcast I have renowned photographer Aliza Eliazarov. On November 17, she has a book coming out called On the Farm: Heritage & Heralded Animal Breeds in Portraits and Stories. The book invites us to take a closer look at the animal breeds taking center stage on sustainable farms and homesteads. It’s equal pa…
 
On the show today, we have Chas Littlefield, VP of Marketing for one of the largest spirit brands in the world: Jägermeister. As a heavy hitter in the industry, Jägermeister is recognized across the globe, in just about every country. New product launches aside, brand awareness isn’t necessarily the main challenge at Jäger’s scale. the question ins…
 
Jason and a cast of characters wheel on the Rubicon trail during Halloween. Listen in as they talk about being invited to camp on the private property at Spyder Lake. Lots of exciting trail talk about the obstacles and being called on to do some post-storm trail cleanup. The wind storm earlier in the week caused some havoc to trees on the trail. Go…
 
Book Notes Adam recommends: Madam Belle: Sexy, Money, and Influence in a Southern Brothel by Maryjean Wall Birds of Opulence by Crystal Wilkinson The Walking Dead by Robert Kirkman The Thing About Leftovers by CC Payne Echoes Between Us by Katie Mcgarry Michael recommends: Whispers in the Dark by Laurel Hightower Hillbilly Hustle by Wesley Browne B…
 
On the podcast this week, I have chef Tu David Phu. Tu is a first generation Vietnamese-American, born and raised in Oakland, California. You might know him from season 15 of the Bravo Tv show Top Chef. He’s also a San Francisco Chronicle Rising Star Chef. Tu uses the medium of food as a vessel for meaningful work like cooking with incarcerated men…
 
Joining us on this episode, we have Michael Keplinger, Director of Strategy at Smashbrand. Even if you’re not familiar with Michael’s agency, you’ve certainly seen their branding and packaging work on shelves, both at grocery stores or even in your own home. Smashbrand uses a research-forward process to stress-test brand strategy and packaging desi…
 
Glen and Kimberly Plake with Jason This is the third episode of what we think is going to be the trilogy for Trail Hero reporting. There might be more but for now tune in as Jason talks with Glen Plake, a hero of his, and his lovely wife Kimberly. We hear about Glen’s skiing career, where the mohawk came from, and all about the rock crawling buggy …
 
This week I speak with pastry chef, and self-proclaimed culinary renegade Kate Holowchik. After working her way through some of Boston's eclectic kitchens, she's now finding her personal voice with the launch of Lionheart Confections. Her desserts are a mix of the refined, with a touch of nostalgia. We discuss: empowering your staff standing up for…
 
On the show today, we have Fred Hart, partner and creative director at Interact. Fred is a Food Marketing Nerds regular - he’s been on the podcast a handful of times, and he always brings new knowledge and a fresh perspective – which is why we keep inviting him back on. Interact, is a world class branding and packaging design firm that specializes …
 
In this episode, Jason starts an in-depth recap of all the action at Trail Hero. Follow along as he tells of each day’s run and the obstacles encountered. Lots of action which includes roll-overs and recoveries both night and day. He meets up with some old friends, makes lots of new friends and Lorenzo was nowhere to be seen. #helpwanted Lots of ra…
 
This week I speak with Kareem Queeman, better known as Mr. Bake. He’s the owner and operator of Mr. Bake Sweets, a small dessert studio located in Largo, MD. He’s been baking for 20+ years. In the years that Mr. Bake Sweets has operated, he's done a few television appearances on Food Network, Fox, ABC, and Discovery Family. He's also a 2020 Busines…
 
We have an awesome interview lined up for you. Hayley Raymond, Associate Director of Brand Marketing at HelloFresh, joining us out of Brooklyn for today’s episode. HelloFresh has grown into the leader in the meal kit space, and as a direct to consumer company, they’ve built their portfolio of brands largely through performance marketing. While bran…
 
You don’t want to miss this incredible episode with Jason interviewing Cody Waggoner and Randall Davis. WW&W has interviewed Cody in the past when they were at KOH. At that time, it was with Cody at his awesome place called Lasertown. This new interview is with the rock crawling racing duo together at Trail Hero. Jason met up with them during the m…
 
On the show this week, I have chef Bill Smith. Bill was the chef at Crook’s Corner in Chapel Hill, North Carolina for 25 years, before retiring in January 2019. I wanted to talk to Bill about his time working at Crook’s Corner, and what he plans to do now that he’s retired. Bill’s always been an activist. Many of his employees at the restaurant wer…
 
On the podcast today, we have Michael Sloan, CEO of Chloe’s Fruit. If you’re not familiar with the company, you are seriously missing out. Chloe’s makes several different varieties of clean ingredients, frozen treats that I can say from personal experience, are incredibly delicious and very quality. Whether you’re a rising startup or the industry l…
 
This weeks episode is a very short one with only Chris. He goes solo to give a brief update and to let the listeners know that Jason is traveling home from an epic trip to Trail Hero in southern Utah. Rest assured that there is a ton of content coming very soon. Cheers! Click here for our Patreon If you enjoy the Wheeling Wine and Whiskey off road …
 
Book Notes Carrie recommends: Tuesday Mooney Talks to Ghostsby Kate Racculia Things in Jarsby Jess Kidd Lincoln in the Bardo by George Saunders Belovedby Toni Morrison Adam recommends: The Hellbound Heartby Clive Barker Taproot: A Story about a Gardener and a Ghost, written and illustrated by Keezy Young Justice League Dark Vol. 1: In the Dark by P…
 
On the podcast this week I have chef Brendon Hudson. He’s owner and chef of Liliahna catering company. Brendon was recently voted Best Chef by Baltimore Magazine’s readers poll. We discuss the state of the catering and personal chef business, the rise of the micro-wedding, the Thumbtack platform and more. =========================== Brendon Hudson …
 
Luke Lahman, who is a long-time friend of mine and repeat guest on Food Marketing Nerds joins us on the show today out of Scottsdale, AZ. Luke is the Business Development Manager at E. & J. Gallo, the largest winery in the United States. Luke joined us back in Season 1 to discuss in-store marketing, which I’d strongly recommend if you’re interested…
 
Jason and Chris record this episode via Skype during Jason’s epic journey to Trail Hero in Southern Utah. The first part was recorded from a BassPro parking lot in Las Vegas and the second part was recorded a day later after Jason arrived in Sand Hollow and had already gone wheeling. The story is great! Super Producer Lorenzo is apparently spending…
 
On the podcast this week I have chef Kimberly Schaub. She’s spent much of her culinary career in the research and development field, working for companies like Beecher’s Handmade Cheese and Bulletproof 360. She also spent some time with the Modernist Cuisine team, and contributed to their book Modernist Cuisine at Home. Currently, she’s doing busin…
 
We’re chatting with Margaret Fortner, Head of Growth at the digitally savvy Hydration mix company, Hydrant. The company has thrived as a direct to consumer brand; so much so, they’ve recently expanded into the retail space. Hydrant is as data-driven as companies come, which has helped them dominate the world of e-commerce. As Head of Growth, a big …
 
Jason and Chris are back in the home studio for this episode and they realized that Lorenzo has been missing all week. Where is the world is Lorenzo? Other than not knowing where our super producer is, they talk about a plethora of topics. One of the hot topics is getting the latest on Jason’s prep for Trail Hero. Tune in and enjoy! Cheers! Click h…
 
This is part 2 of a discussion I had with chef Justin Khanna. If you haven't listened to part 1 yet, I suggest listening to it first, as this episode jumps right into the middle of our discussion. Justin is the co-founder of Voyager's Table, a bespoke event production company. He’s also the host of The Emulsion podcast, and has a YouTube channel th…
 
We’re chatting with David Klavsons, CEO of King Juice / Calypso. By volume, Calypso is the leader in bottled lemonade, and while the product has always been amazing, the company’s growth was a little stagnant. That is, until David entered the picture. Since assuming the role of CEO, David has staged a massive turnaround, helping Calypso in all area…
 
Check-in at Fall Safety Clinic Jason and Chris report from Hollister Hills SVRA; the location of the fall Safety Clinic hosted by Esprit de Four of San Jose. The action includes Lorenzo chasing deer and students getting educated on safe off-roading techniques. They also discuss upcoming events like Trail Hero and report on the Ultra4 race results f…
 
On the podcast this week I have chef Justin Khanna. He is the co-founder of Voyager's Table, a bespoke event production company. He’s also the host of The Emulsion podcast, and has a YouTube channel that has more than 20,000 subscribers. Justin spent a number of years working in, and staging in, some of the best restaurants in the world including P…
 
On the show today, we’re jumping into some do’s and don’ts of social media video. With how aggressively social platforms change and release new features, we brought on Matt Oesterle, manager of video production at our own Blue Bear Creative, to talk through the latest best practices relevant to food marketing in 2020. If you’re looking to up your c…
 
Join the boys as they talk about a bunch of different topics. First and foremost they discuss the wildfires that are destroying the forests of California and the impacts on the entire state. A timely ultra4 racing update with unofficial results from the race at Crandon. We discuss a scary moment for Bailey Cole. A new and hard to find whiskey is re…
 
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