Do I need to set a Target CPA or Target ROAS in Google Ads?

Inside Google Ads with Jyll Saskin Gales

Jyll Saskin Gales에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jyll Saskin Gales 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

11M ago 16:06

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In Episode 50 of Inside Google Ads, Jyll Saskin Gales tackles the age-old question: which Google Ads bid strategy reigns supreme? She dives deep into the maximize vs. target bid strategies (spoiler alert: manual bidding doesn't even get a seat at the table). Jyll explains why maximize conversions is often the best starting point, especially for new campaigns, and cautions against the pitfalls of bid limits. Using real-world examples from her coaching practice, she illustrates how high CPCs can actually lead to lower CPAs and increased conversions. Plus, Jyll breaks down how to set an appropriate budget for your maximize conversion campaigns and clarifies the difference between Target ROAS and Maximize Conversion Value.
Tune in for everything you need to know about Smart Bidding strategies, setting a Target CPA or Target ROAS, and bid limits. Plus, be sure to stay tuned 'til the end of the episode for a new Insider Challenge!
Key Topics:

Maximize Conversions vs. Target CPA
Target ROAS vs. Maximize Conversion Value
How to set a bidding target
Why bid limits sabotage Smart Bidding
Setting the right budget for new Smart Bidding campaigns

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Inside Google Ads course
Are you ready to master Google Ads, once and for all? Join Inside Google Ads and get instant access to more than 100 up-to-date tutorials, plus your exclusive invitation to a LIVE monthly meeting with me and the world's top Google Ads Experts. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode50
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