최고 Google Ads 팟캐스트 (2025)

1
Deep Dive: Looking at Metrics of a Successful Account (Episode 462) 32:24

2h ago32:24

32:24

This week Chris Schaeffer dives deeper into the metrics of a successful account and answers questions about the reasons behind structural decisions in the campaigns. Also Joey Bidner joins in to answer a question about Google Ads and Amazon that is very important for all managers in the eComm space to hear. Try Opteo for free for 28 days - https://…

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Case Study: How We Doubled Google Ads Spend Profitably in 30 Days 18:56

11h ago18:56

18:56

Send us a text Struggling to scale profitably on Google Ads? In this episode of Google Ads Unleashed, host Jeremy breaks down a real-life case study showing exactly how Young & Digital turned a stagnant account into a high-performance growth engine—boosting ad spend and profits at the same time. Learn what changes actually moved the needle, from fe…

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Google Ads Account Structure - Maximise Performance With The Best Google Ads Account Structure 4:15

2d ago4:15

4:15

Master the best Google Ads account structure for maximum ROI. Explore PPC account structure best practices to improve budget control, relevance, and campaign efficiency.

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Why does Smart Bidding drive up my CPCs? 15:40

4d ago15:40

15:40

Are rising Google Ads CPCs making you sweat? It's not a good enough excuse to stick with manual bidding. In fact, that's counterproductive! In episode 67 of the Inside Google Ads podcast, host Jyll Saskin Gales explains why higher costs with Smart Bidding strategies like Maximize Conversions are actually a good thing, and contribute to better perfo…

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EP82 -Why PMax Sucks and How to Make It Suck Less - Google Ads Podcast 1:03:05

20d ago1:03:05

1:03:05

Why PMax sucks… and how to make it suck less 🤷‍♂️ I recently sat down with Andre Kempe, founder of Admiral Media, on his podcast Why PMax Sucks – and we went deep into the messy world of Google Ads Performance Max. We discussed: 🔍 Why PMax feels like a black box (and why that’s a problem) 🧠 Why Meta Ads still wins when it comes to creative testing …

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Demand Gen Vs Performance Max: Which Google Ads Campaign Is Right For You? 8:05

4d ago8:05

8:05

Wondering whether to use Google’s Performance Max or Demand Gen campaigns? Discover the pros, cons, and best use cases for each to boost your Google Ads strategy.

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Google Ads Demand Gen Campaigns - A Simple Guide To Google Ads Demand Gen Campaigns 6:43

7d ago6:43

6:43

Unlock the power of Google Ads Demand Gen campaigns! Learn how to reach new audiences with visually engaging ads across YouTube, Discover, and Gmail, perfect for marketers used to social media advertising. Watch now and start expanding your brand’s reach.

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4 Ways To Manage Bad Traffic (Episode 461) 36:10

5d ago36:10

36:10

Learn what to do when your Google Ads search campaign is getting a lot of unqualified, unwanted search terms. These 4 tips will help you wrangle your search terms into traffic that is actually qualified and useful for your business. Also, Chris Schaeffer answers a question from a listener about using value based bidding in their search campaigns. I…

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How to Leverage AI to Improve Your Google Ads Performance 18:17

7d ago18:17

18:17

Send us a text In this episode of the Google Ads Unleashed Podcast, host Jeremy dives into the hype vs. reality of AI in Google Ads. Learn how to use AI to speed up competitor research, boost CRO, and write ads that actually resonate—without losing your creative edge. If you’ve ever wondered how to use AI tools like ChatGPT to gain an unfair advant…

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Google Ads Demand Gen Campaigns - How To Optimise A Demand Gen Campaign In Google Ads 3:40

9d ago3:40

3:40

Boost the performance of your Google Ads Demand Gen campaigns with expert tips on targeting, bidding, video settings, and ad assets. Learn how to optimise for better ROI and ad control.

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PMax Negative Keywords – How To Add Negative Keywords To Performance Max Campaigns 7:03

9d ago7:03

7:03

Google Ads now supports campaign-level negative keywords in Performance Max. Find out how to use this powerful update to boost campaign performance.

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Does Performance Max give enough transparency or control? 9:24

11d ago9:24

9:24

PMax channel reporting is here! Time to celebrate? In a very candid episode of Inside Google Ads, host Jyll Saskin Gales dives into the latest buzz from Google: the upcoming channel reporting feature for Performance Max campaigns. While the promise of transparency—finally seeing how your PMax spend is distributed across Google's various channels li…

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Google Ads Important Metrics - The Most Important Google Ads Metrics Every Marketer Should Track 4:41

12d ago4:41

4:41

Track the right Google Ads metrics at every stage of your funnel. From clicks to conversions, discover how to measure and improve what really matters.

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Google Ads Video Campaign Metrics - Key Video Campaign Metrics To Track For Better ROI 12:25

14d ago12:25

12:25

Learn the key video campaign metrics in Google Ads that actually impact ROI. From impressions to earned actions, discover what to track and why it matters.

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Deep Dive: Looking At One of My Own Successful Campaigns (Episode 460) 36:25

14d ago36:25

36:25

An amazing show discussing some very common questions about how to structure and Google Ads search campaign. This week Chris Schaeffer does a deep dive into an account discussing how the account is built out and some of the specific settings that have provided great success to the account over the years it has been running. Try Opteo for free for 2…

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Common Google Ads Mistakes eCommerce Businesses Make and How to Avoid Them 16:32

14d ago16:32

16:32

Send us a text In this episode of the Google Ads Unleashed Podcast, host Jeremy dives into the costly pitfalls many Ecommerce brands make on Google Ads—and how to avoid them. Learn why poor tracking, weak product pages, sloppy feeds, and wrong bid strategies can quietly kill your profits. If you’ve ever wondered why your campaigns aren’t scaling li…

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Google Ads Bid Adjustments - How To Use Bid Modifiers Effectively In A Smart Bidding World 3:46

17d ago3:46

3:46

Understand how smart bidding works in Google Ads and how you can still control your bids using modifiers for devices, locations, and more.Mastering Google Ads Bid Adjustments: Devices, Locations & MoreThis video walks you through how to fine-tune your Google Ads bids—even when using automated strategies like Smart Bidding.Here’s the big picture:Goo…

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Google Ads Custom Columns - How Google Ads Custom Columns Can Boost Your Business 6:13

18d ago6:13

6:13

Find out how to use custom columns on Google Ads to improve campaign tracking, optimise your budget, and make smarter marketing decisions.

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Should you use bid adjustments in Google Ads? 10:46

18d ago10:46

10:46

Are bid adjustments in Google Ads still a "thing"? In Episode 65 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about bid strategy adjustments. First, Jyll provides alternatives to manual CPC with location bid adjustments. She emphasizes the importance of addressing the root cause to guide automation effectively. Next, Jyll exp…

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Answering Questions about Google Ads (Episode 459) 38:57

21d ago38:57

38:57

This week Chris Schaeffer answers questions from listeners about issues on concerning campaigns that mysteriously stop running, brand campaigns, and the on going debate about landing pages. Plus Joey discusses some huge advantages to using Amazon with your Google Ads search campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Sch…

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Target Lapsed Customers with Pmax 7:18

21d ago7:18

7:18

Send us a text Should You Use PMax to Win Back Lapsed Customers? In this episode of Google Ads Unleashed, host Jeremy explores Google Ads’ latest update: customer retention bidding in Performance Max. Learn how to target lapsed customers, when it makes sense to reactivate them, and why this feature could be a smarter play than always chasing new tr…

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Ep81 Let's Dive Inside Google Ads with Jyll Saskin Gales 1:04:25

23d ago1:04:25

1:04:25

Join me for a powerhouse conversation with none other than Jyll Saskin Gales, Google Ads Coach and Founder of Inside Google Ads – just days before the release of her much-anticipated book “Inside Google Ads”! Whether you’re running your own ads, part of a PPC team, or just want to stay ahead of the curve—this is one live session you don’t want to m…

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How To Calculate ROAS In Google Ads - How To Calculate Target ROAS In Google Ads 3:47

24d ago3:47

3:47

How to Calculate ROAS in Google Ads: A Complete GuideWondering how to calculate ROAS in Google Ads? You’re not alone—many advertisers often confuse ROAS (Return on Ad Spend) with ROI (Return on Investment). While ROI is typically used in lead generation, ROAS is most commonly applied in e-commerce. However, ROAS can also be a powerful metric for le…

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We Did It Again! Achieving Google Premier Partner Status For 2025 2:48

25d ago2:48

2:48

🎉 Exciting News! We've earned Google Premier Partner status for 2025, placing us in the top 3% of agencies globally. This prestigious achievement reflects our unwavering dedication to delivering exceptional results, maintaining high ad spend, and staying ahead with the latest Google Ads technologies. We're proud to continue helping our clients grow…

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How To Write Compelling Ad Copy - How To Write Effective Ad Copy That Gets Clicks 5:41

26d ago5:41

5:41

How to write compelling ad copy and effective headlines—even without copywriting experience. Quick, actionable tips that work.How To Write Compelling Ad Copy:00:00 Introduction02:11 Keywords02:28 Brand03:00 Features & Benefits03:11 Social Proof03:32 Call To Action (CTA)03:44 Pricing04:18 The Power of “Free”How To Write Compelling Ad Copy That Gets …

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Buy my book today on Amazon! 6:10

26d ago6:10

6:10

Guess what?! Jyll's book, "Inside Google Ads: Everything You Need to Know About Audience Targeting," is officially out today! You can buy it on Amazon, in paperback or ebook. To celebrate, host Jyll Saskin Gales shares a little taste of what you'll find inside with a special podcast episode. In this short but sweet installment (episode 64 of Inside…

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How To Improve Quality Score In Google Ads - Secrets To High Google Ads Quality Score! 9:02

28d ago9:02

9:02

Learn how to improve your Quality Score in Google Ads by focusing on ad relevance, expected click-through rate, and landing page experience. These expert tips boost performance, reduce CPC, and drive better conversions.Google Ads Quality Score Explained: What It Is & How to Improve ItIf you’ve ever run a PPC campaign, you’ve probably wondered: how …

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How to Stay Ahead in Google Ads: AI, Incrementality & Smart Strategy 22:40

28d ago22:40

22:40

Send us a text In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down the biggest PPC shifts coming your way—from AI tools and cross-channel integration to incrementality testing and campaign structure revamps. Learn why isolating your Google Ads data no longer cuts it, how to find true value in your ad spend, and what smart m…

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I’m Sick of Scammers in Google Ads (Episode 458) 30:14

28d ago30:14

30:14

Someone has to talk about the amount of dishonesty in the PPC world today. This week Chris Schaeffer discusses 4 ways scammers hook you and get you to spend money on worthless traffic. Don't be a victim! Learn how these scams typically go and how to spot it before it happens to you. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schae…

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Google Ads Automated Bidding - What Can Automated Bidding Help An Advertiser Improve? 2:42

30d ago2:42

2:42

Unlock the power of Google Ads Automated Bidding to enhance your ad performance. Save time, reduce costs, and improve targeting with machine learning-driven bid management for better results. Google Ads Automated Bidding helps you optimise your campaigns for maximum efficiency and higher ROI. Experience the future of digital advertising with smart …

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Can you still use custom segments in Google Ads? 11:44

1M ago11:44

11:44

Struggling to understand Google Ads custom segments? Are you not seeing them anymore in your audience targeting settings? You're not alone! In Episode 63 of the Inside Google Ads podcast, host Jyll Saskin Gales breaks down the complexities of custom segments in Google Ads. Just in time for the launch of her new book, "Inside Google Ads: Everything …

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How Many Websites Are Part Of The Google Display Network? 2:03

1M ago2:03

2:03

Wondering how many websites are in the Google Display Network? Learn how 2 million+ sites provide advertisers with endless opportunities to connect with audiences.

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YouTube Campaigns Are Changing (Episode 457) 36:52

1M ago36:52

36:52

Changes coming to YouTube video campaigns, let's talk about that! Also a discussion about how to compete with big budgets. Is it even possible for a small budget to succeed in Google Ads? All that and more in this week's Paid Search Podcast episode with Chris Schaeffer. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https:…

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To Brand Or Not To Brand? 9:32

1M ago9:32

9:32

Send us a text Should You Bid on Brand Keywords in Google Ads? In this episode of the Google Ads Unleashed Podcast, host Jeremy dives into the classic debate: to brand or not to brand? Learn when running a branded search campaign makes sense, when it’s just burning cash, and how to test whether it’s actually driving incremental revenue. If you’ve e…

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Which Ad Format Is Recommended For Building Awareness? 2:38

1M ago2:38

2:38

Boost brand awareness with the right image ad format. Explore how high-quality visuals can quickly grab attention, spread across platforms, and help your brand make a lasting impact.

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How Can Performance Planner Serve Your Business? 3:18

1M ago3:18

3:18

Unlock the full potential of your advertising budget with Google's Performance Planner. Optimise spending, predict future results, and plan for sustainable growth with data-driven insights and smart recommendations.

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Experts Are RAVING About Smart Display Campaigns 1:33

1M ago1:33

1:33

Smart Display campaigns make advertising easy by automating targeting, placements, and performance optimisation. Set up with minimal effort and reach your audience effortlessly.

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#23 Google Ads 1x1 Podcast: B2B vs. B2C in Google Ads: Strategien und Unterschiede 9:44

1M ago9:44

9:44

In dieser Episode des Google Ads 1x1 Podcasts erklärt Daniel Rakus die zentralen Unterschiede zwischen B2B- und B2C-Marketingstrategien. Er gibt wertvolle Einblicke, wie Google Ads effizient für beide Bereiche eingesetzt werden kann. Eine detaillierte Analyse zeigt, wie man längere Entscheidungsprozesse im B2B meistern kann und warum B2C oft von sc…

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Are Exact Match keywords expensive in Google Ads? 10:32

1M ago10:32

10:32

Are you wondering whether those super specific exact match keywords in Google Ads are actually worth the higher cost? Google Ads Coach Jyll Saskin Gales tackles this question and more in Episode 62 of Inside Google Ads. We're diving into the world of keyword match types, looking at whether exact match consistently delivers a better return on invest…

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Ep80- Google Ads Podcast with Frederick Vallaeys, OPTMYZR 1:01:43

1M ago1:01:43

1:01:43

🚀 Google Ads Insights with Frederick Vallaeys | Optmyzr 🎯 Google Ads expert Frederick Vallaeys shares tips on AI, automation, and campaign optimization. Don’t miss it! 🎧저자 Santhosh K

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2025 Keyword Research & Imposter Syndrome (Episode 456) 36:46

1M ago36:46

36:46

How do you do your keyword research? Let's talk about that! This week Chris Schaeffer discusses his method to keyword research using a 7 step process. And also later in the show Chris discusses the detrimental effect that imposter syndrome has on Google Ads account management. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer -…

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Why Switching to a CSS Can Instantly Boost Performance - Martijn Explains All (Producthero) 1:00:56

1M ago1:00:56

1:00:56

Send us a text Boost Your Google Ads Performance with a CSS! In this episode, host Jeremy is joined by Martijn from Product Hero who explains why switching to a Comparison Shopping Service (CSS) can instantly lower your CPC and boost your ad rank. Discover how Product Hero’s data-driven tools and AI-powered optimisations help e-commerce businesses …

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How do you audit a Google Ads account? 19:37

2M ago19:37

19:37

In this tech-heavy episode of Inside Google Ads, host Jyll Saskin Gales answers three of your burning Google Ads questions. First, get a sneak peek at Jyll’s exclusive account audit template and discover the five key areas she focuses on to maximize Google Ads Account Audits. Next, demystify the world of UTM tracking and learn how to use them to ga…

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Which Factors Should An Advertiser Consider When Deciding On A Bidding Strategy? 2:59

2M ago2:59

2:59

Learn key factors to consider when selecting a bidding strategy for your advertising campaigns. Discover how user journey complexities, performance goals, and auction competition can impact your ad spend and campaign performance.

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Custom Labels in Google Ads Shopping (Episode 455) 31:29

2M ago31:29

31:29

This week Chris Schaeffer discusses how to build out a basic Google Ads strategy for vacation rentals. Using this strategy you can control your risk of unqualified traffic and paying for searches that are unlikely to book. Also Joey Bidner discusses ways to use custom labels in your Google Ads shopping campaigns. Try Opteo for free for 28 days - ht…

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Try This Crazy Hack To Grow On Google Shopping 6:33

2M ago6:33

6:33

Send us a text Unlock Hidden Growth with This Google Shopping Hack! Struggling to scale your Google Shopping campaigns? In this episode, host Jeremy reveals a game-changing product feed strategy to tap into new search demand—even when search volume is maxed out! Learn how to restructure your product titles, optimise for alternative search terms, an…

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Learn Google Ads For Free - When Should You Use Responsive Display Ads? 2:03

2M ago2:03

2:03

Responsive Display Ads are a flexible and powerful tool for marketers aiming to boost performance. These ads adapt to any screen size and format, ensuring optimal display across devices and platforms, increasing engagement, reach, and conversion rates.

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#22 Google Ads 1x1 Podcast: CTR-Optimierung: Die Geheimnisse erfolgreicher Google Ads 7:10

2M ago7:10

7:10

In dieser Episode des Google Ads 1x1 Podcast befasst sich Daniel Rakus mit dem Thema Click-Through-Rate (CTR) in Google Ads. Er erklärt, was eine gute CTR ausmacht, warum sie je nach Branche und Kampagnentyp variiert, und gibt praktische Tipps zur Verbesserung. Daniel teilt fünf essenzielle Strategien zur CTR-Steigerung: von überzeugenden Anzeigent…

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Should you use Performance Max for Lead Generation? 7:06

2M ago7:06

7:06

Let's put this question to bed once and for all: PMax for Lead Gen, yay or nay? In Episode 60 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about Performance Max for lead generation. Is it a good fit for B2B clients? How does it compare to Demand Gen campaigns? And can it be effectively used for affiliate marketing? Key topics…

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Learn Google Ads For Free - Which Display Ad Format Automatically Creates Ads? 2:18

2M ago2:18

2:18

Simplify your display ad strategy with Google’s Responsive Display Ads. Automatically generate ads in multiple formats, saving time and improving performance for your campaigns.

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