최고 Google Ads 팟캐스트 (2024)

1
Google Ads Strategy When Taking Over a Failing Campaign Part 2 6:00

1d ago6:00

6:00

John Moran analyzes a failing campaign in this live internal training with the Solutions 8 team. In the last part of this two-part series, he talks about the challenges of scaling with Performance Max campaigns. He also shares why he doesn't run a lot of PMax campaigns anymore. Aside from recommending some campaign settings to be adjusted, John als…

1
Is Manual CPC bidding in Google Ads a mistake? 11:24

1d ago11:24

11:24

Bid strategies are complicated. What should you do when conversions aren't the primary goal of your campaign? The answer may surprise you. In Episode 26 of Inside Google Ads, host Jyll Saskin Gales discusses Target CPM versus Maximize Clicks, Target Impression Share for Google Maps ads, and why she rarely, if ever, recommends Manual CPC bidding. Yo…

1
How We Scaled A Personalised Gifting Brand to €265K on Mother's Day (Case Study) 14:49

5d ago14:49

14:49

Send us a Text Message. Discover how we scaled a personalised gifting brand to €265K on Mother's Day in this in-depth case study episode of the Google Ads Unleashed Podcast. Learn about: ✅ Achieving impressive results with Google Ads through our step-by-step process for success ✅ The importance of proper account setup and optimisation ✅ Reverse eng…

1
Best Tips For Google Ads - What Are The Best Google Ads Tips? 3:27

5d ago3:27

3:27

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeDiscover the best Google Ads tips to maximise your campaign's success! Learn how to use negative keywords to save money, structure campaigns simply for clarity, and ensure your landing pages match your ads. Optimise with ad extensions to improve a…

1
Getting Started: Advanced Steps (Episode 422) 37:24

3d ago37:24

37:24

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/SCKxRaRuGXA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod저자 Chris Schaeffer, Certified Google Ads Specialist

1
#007 Google Ads 1x1: Die besten Google Ads Kampagnen-Typen im Überblick 18:45

20d ago18:45

18:45

In dieser spannenden Folge des Google Ads 1x1 Podcasts mit Daniel Rakus erfährst Du alles über die verschiedenen Kampagnen-Typen in Google Ads. Daniel beleuchtet die Vor- und Nachteile, Einsatzzwecke und gibt wertvolle Empfehlungen zur Auswahl der richtigen Kampagnen-Typen. Erfahre hier, wie Suchnetzwerk-Kampagnen, Display-Kampagnen, YouTube-Ads, S…

1
Informes clave debes revisar diariamente en Google Ads 23:32

25d ago23:32

23:32

En ocasiones, queremos revisar el rendimiento de las campañas de Google Ads. Ingresamos a la plataforma y realmente no sabemos qué informes, tenemos que revisar cuáles métricas, porque nos encontramos con un montón de pestañas, con un montón de opciones que dispone la plataforma, con un mar de datos.Definitivamente. Por eso la recomendación es tene…

1
Google Ads Strategy When Taking Over a Failing Campaign Part 1 11:38

4d ago11:38

11:38

John Moran analyzes a failing campaign in this live internal training with the Solutions 8 team. Listen to this episode as he thoroughly examines the campaign's performance and suggests ways to turn it around. In the first part of this two-part series, he shares the actions Google Ads strategists or managers should take when taking over an account.…

1
Julia Koorey Talks About Cable Bullet's 85% Lead Increase YOY With Google Ads 13:55

8d ago13:55

13:55

Regina Bellows, Director of StarterPPC, interviews Julia Koorey, Marketing Manager of Cable Bullet, as they talk about Cable Bullet’s massive growth with Solutions 8. In this episode Julia shares how Cable Bullet saw significant improvements in lead generation and cost efficiency with Solutions 8's help managing Google Ads—specifically, an 85% lead…

1
What settings should I use for my Google Ads campaigns? 16:02

9d ago16:02

16:02

Ever wondered what the best settings are for your Google Ads campaigns? In this episode, host Jyll Saskin Gales breaks down what you need to know about campaign settings, from why you should start a campaign "without guidance" to the potential risks of auto-apply recommendations. She also explains attribution models in detail, using real-world exam…

1
Deep Dive Into Contribution Margin and Why It's Important in Marketing 18:58

10d ago18:58

18:58

Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, is back to talk about contribution margin and its importance in marketing and business operations. Listen to this episode as Caden Thompson, our Google Ads Strategist, sits down with Nathan in this deep dive about contribution margin. Learn more about: What contribution margi…

1
How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 2 7:43

12d ago7:43

7:43

John Moran shares why he trusts Edgemesh and how he uses it to optimize Google Ads performance. He walks us through how he uses leading indicators to check what’s happening to the account, how the tool can help you with budget allocation for future growth and scalability, and more. Listen to this episode to learn more about Edgemesh and how you can…

1
Choose The Right Strategy For Your E-Commerce Store 21:51

12d ago21:51

21:51

Send us a Text Message. Discover how to 'Choose the Right Strategy for Your E-Commerce Store' in the latest episode of the Google Ads Unleashed Podcast. Learn about the fundamental forces for a successful account, strategies for one-product stores, and tactics for stores with multiple products and varying margins. Understand the importance of start…

1
Getting Started: Next Steps (Episode 421) 31:46

12d ago31:46

31:46

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/fNRvEj9jf3w Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod저자 Chris Schaeffer, Certified Google Ads Specialist

1
How To Find Competitors' Google Ads | How To See Your Competitors' Google Ads 2:58

13d ago2:58

2:58

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeLooking to discover your competitors' Google Ads strategies? Our guide covers various methods to uncover who’s advertising against your keywords. Learn how to utilise search campaigns, the auction insights report, and direct keyword searches on Go…

1
Unlocking Google Ads Success: The Journey to Doubling Revenue - Descript 9:15

14d ago9:15

9:15

John Moran analyzes an account that has a 40% decline in traffic and 81% drop in sessions by socials. He dives into the account to figure out what’s causing the declines. He also discusses why running Performance Max campaigns and Meta Ads for this particular business might be causing more harm than good, the potential risks and benefits of differe…

1
How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 1 6:55

16d ago6:55

6:55

In this two-part series, John Moran shares how he uses Edgemesh to optimize Google Ads performance. He walks us through what metrics to look at, how he analyzes those metrics to determine which products are performing the best or worst, and more. Listen to this episode to learn how to use Edgemesh to make informed decisions to improve your campaign…

1
Can you layer audiences in Google Ads? 9:55

16d ago9:55

9:55

Is it possible to layer audiences in Google Ads? Absolutely! In this episode, host Jyll Saskin Gales shares how you can narrow your reach and target your ideal audience using audience layering in Google Ads. We’ll explore what audience layering is, how it works, and the different ways you can use it to improve your campaign performance. Plus, try y…

1
Why Your Performance Max + Meta Ads Are Not Working 12:17

18d ago12:17

12:17

John Moran analyzes an account that has a 40% decline in traffic and 81% drop in sessions by socials. He dives into the account to figure out what’s causing the declines. He also discusses why running Performance Max campaigns and Meta Ads for this particular business might be causing more harm than good, the potential risks and benefits of differe…

1
Introduction To Google Ads Unleashed 1:41

18d ago1:41

1:41

Send us a Text Message. Whether you're a small business owner looking to drive more sales or a marketer wanting to enhance your advertising skills, this episode is packed with actionable tips and insights to help you with your Google Ads.저자 Jeremy Young

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The #1 Metric Marketers Overlook In Google Ads 13:36

19d ago13:36

13:36

Send us a Text Message. In this episode of the Google Ads Unleashed Podcast, Jeremy discusses the #1 Metric Marketers Overlook in Google Ads. Learn about understanding conversion delay, the difference between conversions by conversion time vs click date, and the importance of consistent behaviour. Discover how introducing ROAS by conversion time ca…

1
Getting Started: Beginner Basics (Episode #420) 29:23

19d ago29:23

29:23

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/ARqItjB9zlc Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod저자 Chris Schaeffer, Certified Google Ads Specialist

1
What Is Google Ads Remarketing | What Is Retargeting In Google Ads 2:57

20d ago2:57

2:57

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeDiscover the power of Google Ads Remarketing and Retargeting. Learn how to reach potential customers who visit your site but don't convert, and engage them with targeted ads on various platforms like YouTube, Google Display Network, and Gmail.Find…

1
Maximizing Google Ads in Your Customer Journey to Boost Sales 7:48

20d ago7:48

7:48

As a Client Manager for Google Ads, we shouldn't just think about what happens inside of the dashboard, instead, we should put on that CMO thinking cap and think about a customer's journey. We turned what our client thought was going to be an eCommerce-focused campaign into a lead generation-focused campaign. Listen to this episode as Carmen Lee, o…

1
Using Only Target ROAS Bidding for Standard Shopping Campaigns 10:13

22d ago10:13

10:13

John Moran shares his strategy of using Target ROAS bidding exclusively for Standard Shopping campaigns. He explains how he does this, how to use it with new accounts, his confidence in applying tROAS, and more. Guide to Google Ads Bidding Strategies: • Guide to Google Ads Bidding Strategies Learn about the Solutions 8 Digital Marketing Services he…

1
How to run Google Ads with a low budget 22:02

23d ago22:02

22:02

Is it possible to run a successful Google Ads campaign on a small budget? Yes, but it's harder than you think! This special edition episode of Inside Google Ads features a 20-minute workshop host Jyll Saskin Gales delivered at the Paid Search Association conference in 2023. This workshop is packed with more than 15 specific, actionable tips and rea…

1
Mastering Key Business Metrics to Boost Revenue 7:04

24d ago7:04

7:04

Joshua Rugg, one of our amazing account managers, shares the business metrics you should pay attention to to boost your revenue. He represents this through a chicken laying golden eggs, the chicken representing your business, and the eggs symbolizing revenue. He emphasizes the importance of a more holistic approach to what and how to feed your chic…

1
Google Ads Problem: Low Sales Volume of Luxury Products 11:04

26d ago11:04

11:04

In this episode from our internal training, John Moran examines a Google Ads account struggling with low sales volume. The business sells luxury jewelry in a competitive market. Listen John in action as he analyzes the account and suggests future strategies to improve lead volume and sales. Learn about the Solutions 8 Digital Marketing Services her…

1
How A Google Rep Almost Lost Us A Client 17:00

26d ago17:00

17:00

Send us a Text Message. Discover the hidden truths and how you should never trust the casino, in our latest episode 'How A Google Rep Almost Lost Us A Client.' Host Jeremy explores the tension between Google reps and advertisers, and uncovers shady practices that almost lost the agency a client. Join us for insights on how we recovered the situatio…

1
The Best Tool No One Talks About (Episode #419) 36:58

26d ago36:58

36:58

Try Opteo for free for two months - https://opteo.com/psp Joey Bidner - https://joeybidner.com Chris Schaeffer - https://www.chrisschaeffer.com Watch this Episode on YouTube: https://youtu.be/C-vE6IR7IfI Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…

1
How to Solve the Number One Marketing Issue 10:42

28d ago10:42

10:42

Caden explains the #1 issue with marketing—attribution. He dives into what to look for to solve the age old question of tracking the effectiveness of your marketing efforts, how attribution has evolved, and the future of marketing. He also shares his strategies and knowledge so marketers can understand the issue better so they can make informed dec…

1
Key Metrics to Measure for Email Marketing Success 22:19

30d ago22:19

22:19

Learn how to determine if your email marketing campaigns are successful—the key metrics to analyze, where to check those metrics in Klaviyo, what to compare them with, and more. Our Specialists Manager, Glen Wilson, and our Facebook Ads and Klaviyo expert, Dan Nikas, dives deep into an account with 44% of revenue attributed to email marketing to sh…

1
How do I get started in Google Ads? 9:13

30d ago9:13

9:13

Are you ready to dive into the world of Google Ads? In this beginner-friendly episode, host Jyll Saskin Gales takes you back to basics, answering your burning questions on how to get started with Google Ads. Discover whether you need a website for your ads, learn how to create simple ads with a set price per click, and explore the different learnin…

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Can You Do Google Ads Without A Website? | How To Run Google Ads Without Website 2:07

1M ago2:07

2:07

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeWondering if you can run Google Ads without a website? Learn why having a website is crucial for most campaigns, except for Google Ads Call Ads, where a basic online presence is needed for verification. Discover the essentials for running successf…

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Search Term Clean-Up Avoid This Mistake! 8:15

1M ago8:15

8:15

Valentina Gutierrez, one of our dedicated Account Managers, shares why you should be cautious when optimizing search terms, especially when negating search terms. Listen to this episode as she shows how filtering out specific search terms can negate too many and affect the Shopping and PMax campaigns. She also shows you how she figured out the mist…

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Audit Breakdown: What Do We Focus On for Maximum Impact? 11:39

1M ago11:39

11:39

Send us a Text Message. Discover the secrets to impactful Google Ads audits in our latest episode of The Google Ads Unleashed Podcast. Learn about the importance of accurate conversion tracking, utilising customer match lists, optimising your product feed, and strategic account structure. Join us for expert insights and strategies that go beyond th…

1
ChatGPT: Talking to Your Data (Episode 418) 47:50

1M ago47:50

47:50

Try Opteo for free for two months - https://opteo.com/psp Joey Bidner - https://joeybidner.com Chris Schaeffer - https://www.chrisschaeffer.com Watch this Episode on YouTube: https://youtu.be/6BhGaQ-RTyw Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…

1
Google Ads Not Displaying | Google Ads Not Getting Impressions | Why Are Your Google Ads Not Showing 3:28

1M ago3:28

3:28

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeStruggling with your Google Ads not showing? Discover the common reasons why your ads might not be getting impressions or displaying. Learn how to troubleshoot billing issues, ad disapprovals, low bids, and narrow targeting to get your campaigns b…

1
Best Bidding Strategy - What Is The Best Bid Strategy For Google Ads, Display Ads, Shopping Ads 3:54

1M ago3:54

3:54

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeConfused about which bid strategy to use for your Google Ads campaigns? Learn the differences between tROAS (Target Return on Ad Spend), tCPA (Target Cost per Acquisition), and Manual CPC, and discover which one is best for your business.If you're…

1
Google Ads YouTube Video Ads Specifications: Formats, Sizes, and Best Practices 4:21

1M ago4:21

4:21

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeLearn about Google Ads YouTube Video Ads Specifications, Formats, Sizes, and Best Practices. Understand in-feed video ads for YouTube with recommended ratios (16:9, 9:16, 1:1), HD resolution (1920x1080), and the suggested 15-second ad length.Explo…

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Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up 11:20

1M ago11:20

11:20

Learn how John analyzes lead generation challenges in Google Ads and recommends ways to address them. In this clip from the Solutions 8 internal training, John addresses a client's concern with lead volume and explores various strategies. He even goes beyond Google Ads strategies and checks the client's website, leads forms, tracking, and follow-up…

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How To Stop Fake Clicks / Invalid Clicks In Google Ads - How Does Google Ads Deal With Fake Clicks? 2:29

1M ago2:29

2:29

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeDiscover how Google Ads tackles the challenge of fake clicks in their advertising network. Learn about sophisticated click fraud detection technologies, how to identify signs of click fraud, and practical steps to minimise its impact on your ad ca…

1
Decoding Google Ads: Understanding The Search Term That Matched Your Keyword 2:48

1M ago2:48

2:48

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeUnlock the mysteries of Google Ads with our guide on "the search term that matched your keyword." Discover how to analyse search terms reports, understand keyword match types, and optimise your ad targeting for better performance and higher conver…

1
Measuring Ad Success Key Business Metrics Beyond CPA and ROAS 6:28

1M ago6:28

6:28

John discusses the critical business metrics beyond CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend). In this quick discussion, he explains how these metrics correlate and affect campaign scalability. He also shares the glass ceiling of diminishing, profitable returns misinterpreted by ROAS in different ad platforms. Listen to this episode …

1
Is Increasing Your Average Order Value (AOV) the Solution? 14:31

1M ago14:31

14:31

Are you trying to increase your average order value (AOV)? This episode is for you! Caden Thompson, one of our brilliant Google Ads Strategists, sits down with Nathan Perdriau to discuss AOV—its complexities, common misconceptions marketers have about it, what you should understand, and how you should approach it so you can make informed decisions …

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How often should you update your Google Ads? 17:00

1M ago17:00

17:00

Is ad fatigue a real thing in Google Ads? In this episode, host Jyll Saskin Gales talks about one of her favourite Google Ads topics: creating effective ads. She answers listener questions about ad fatigue, dynamic insertion, and call ads, while providing tips to get better performance in Google Ads purely by editing your assets. Plus, don't miss t…

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Consistent Profits for Over 15 Months Using the Facebook Matrix Method 21:19

1M ago21:19

21:19

Learn how we achieved consistent profits in 15 months using the Facebook Matrix Method—reaching 437,000 people with a CPM of only $1.32, 1.3 million monthly impressions, and more. Our Specialists Manager, Glen Wilson, sits down with our Facebook Ads and Klaviyo expert, Dan Nikas, to share how the Facebook Matrix Method can enhance overall brand per…

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What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 2 14:32

1M ago14:32

14:32

John Moran, our Senior Client Strategist, continues to dig deep into the Google Ads account that hasn't been converting on cold terms. He doesn't analyze the Performance Max campaign, which only converts on brand terms. He also analyzes their YouTube ad sequence campaigns that don't seem to be getting any sales. He also dives into the important met…

1
Add 5% Conversions To Your Ad Account With This Hack 8:08

1M ago8:08

8:08

Send us a Text Message. The Google Ads Unleashed Podcast is back to usual scheduling! In our latest episode, titled 'Add 5% Conversions To Your Ad Account With This Hack,' Jeremy reveals a game-changing strategy for boosting conversions. Learn the limitations of conversion-based strategies and discover the benefits of the Max Clicks approach. Tune …

1
How to Audit Your Own Account (Episode 417) 35:41

1M ago35:41

35:41

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this Episode on YouTube: https://youtu.be/VZOOZGSmB3Y Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod저자 Chris Schaeffer, Certified Google Ads Specialist

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