Are Exact Match keywords expensive in Google Ads?

Inside Google Ads with Jyll Saskin Gales

Jyll Saskin Gales에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jyll Saskin Gales 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

8M ago 10:32

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Are you wondering whether those super specific exact match keywords in Google Ads are actually worth the higher cost? Google Ads Coach Jyll Saskin Gales tackles this question and more in Episode 62 of Inside Google Ads. We're diving into the world of keyword match types, looking at whether exact match consistently delivers a better return on investment compared to broad match, and discussing why the old "phrase match is the middle ground" advice might not hold up anymore. Plus, we're exploring why trying to micromanage exact match through scripts or SKAGs isn't the most effective strategy anymore.
Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode62
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Read more about this topic on Jyll's Google Ads blog
Why is Exact Match So Expensive in Google Ads? https://learn.jyll.ca/blog/why-is-exact-match-so-expensive-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode62
Are Exact Match Keywords Always Worth the Higher Cost in Google Ads? https://learn.jyll.ca/blog/are-exact-match-keywords-always-worth-the-higher-cost-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode62
SKAGs in Google Ads: Are They Still Relevant? https://learn.jyll.ca/blog/skags-in-google-ads-are-they-still-relevant?utm_source=podcast&utm_medium=referral&utm_campaign=episode62
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