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The GTM Playbook for B2B Influencer Marketing: Insights from Justin Levy of Demandbase
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Prateek Panda에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Prateek Panda 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Justin Levy, the Head of Influencer Marketing and Community at Demandbase, a company that offers B2B clients transformational ABM and GTM tools.
Join us and take a deep dive into the world of B2B influencer marketing campaigns, learn strategies that drive success, and understand the importance of authenticity and genuine engagement in influencer marketing campaigns. Justin also provides insights on building and maintaining relationships with influencers, tailoring campaigns to specific goals and budgets, and measuring the success of influencer campaigns.
Join us as we:
- Understand the difference between B2B and B2C influencer marketing
- Discuss how to build campaigns with creators and influencers
- Look at the time taken to create and launch campaigns
- Share tips for brands looking to launch their influencer marketing campaigns
- Match brand needs with large, micro, and nano influencers
Justin Levy is the Head of Influencer Marketing and Community at Demandbase. He has over 15 years of expertise in corporate social media, influencer marketing, content creation, and community building for major companies such as ServiceNow and Citrix and consulting with AMD, PepsiCo, Microsoft, and Molson Coors. Justin was named one of the 25 Top B2B Marketing Influencers to Follow in 2023 and one of the 20 B2B Influencer Marketing Experts to Follow.
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If you enjoyed this episode then please either:
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- Follow us on Spotify
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Check out the three most downloaded episodes:
If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
[email protected]
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
[email protected]
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