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Impacts of Influencer Marketing on Consumer Behaviour: A Conversation with Aaron Costa of Hylink Group
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Prateek Panda에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Prateek Panda 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Aaron Costa, Director of Client Engagement at Hylink Group, a collection of integrated marketing agencies.
Are you looking to navigate the world of influencer marketing and digital advertising on social media? Join us as we discuss small brands' challenges when connecting with influencers, the importance of authenticity in influencer marketing, and the rise of AI-driven virtual influencers. Take advantage of this informative conversation between two industry experts!
We cover the following touchpoints:
- Aaron’s hot controversial take on influencer marketing
- Influencer marketing from the lens of small and big brands
- The role of authenticity and trust in influencer marketing
- The evolution of influencer marketing
- Defining use cases for influencer marketing, brand visibility vs ROI
- The rise of virtual and AI-driven influencers
- How small brands can get started in influencer marketing
Aaron has over 20 years of marketing experience and is a results-driven, highly motivated professional. His track record of developing successful strategies, managing C-level client relationships, and maximising ROI speaks for itself. Aaron employs a mix of smart data and engaging creatives to best meet his client's needs and objectives.
If you enjoyed this episode then please either:
- Follow, rate, and review on Apple Podcasts
- Follow us on Spotify
- Follow us on YouTube
Check out the three most downloaded episodes:
If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
[email protected]
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
[email protected]
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