210. Clear Over Clever: Copywriting Tips to Build Authority and Sell Your Services with Sarah Marriott

How I Do Content

Let’s be real – there’s a lot of advice online about how to “build authority” in your content.

Advice like…

Show up every day and the right people will find you…

Just keep adding value and it’ll pay off eventually….

Talk about your client results more…

But no one tells you the practical things you can do to actually “build authority” through your copy and content.

Until now! Because on today’s episode of the How I Do Content Podcast I’m joined by the magical Sarah Marriott.

Sarah is a Melbourne-based brand messaging strategist and copywriter who helps creative service providers sound like the expert and sell their services with copy that reflects who they are (minus the fluff, the cringe or the vanilla vibes).

She’s a former graphic designer turned word wizard who’s obsessed with translating messy, cool ideas into clear, one-of-a-kind messaging that gets the right people to your website – and actually makes them want to buy.

Sarah’s also a dog lover so obviously she’s the best kind of wizard!

In this episode we’re diving into what it really takes to build authority online – through the words on your website, the content you share, and how you show up in your marketing so your dream clients trust you, remember you, and want to buy from you.

Because if you’re going to spend time creating content and sending people to your website – it better be doing the bloody work for you.

So let’s dive in.

Connect with Sarah Marriott

• Follow Sarah on Instagram @sarahmarriottcopywriter
• Grab your FREE go-to copywriting guide at https://subscribepage.io/free-copywriting-go-to-guide
• Find out more at https://www.sarahmarriottcopywriter.com/

Want more?

• Watch my 12-minute Make Your Offer The One Mini Training at https://thesocialbolt.com.au/the-one/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

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Track: Harry Potter Theme Song
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Video Link: https://youtu.be/WY8-lVlLhWE