Player FM 앱으로 오프라인으로 전환하세요!
Bonus Episode: How DMARC & DKIM Improve Your Email Open Rates with Nikita Vakhrushev
Manage episode 434405606 series 2470924
Nikita Vakhrushev has spent the last 7 years immersed in the digital marketing world. After starting his own ecom brand and quickly pivoting into the agency model, he found his place in ecommerce advertising services.
After amassing all the marketing skills needed to scale brands, he found great success in email and SMS marketing, which is what he specializes in today!
Now after working with over 100+ DTC brands, having the knowledge behind all marketing channels, but sticking with email as his bread and butter, Nikita has a unique perspective on how to get the most out of a brand's retention channels.
In This Conversation We Discuss:
- [00:41] Intro
- [01:12] Transitioning from retail to agency building
- [02:49] Transforming solutions into paid expertise
- [03:27] Learning vs paying to get things done
- [04:26] Implementing DKIM & DMARC for email security
- [06:01] Maintaining deliverability with record updates
- [06:51] Steep learning curves in email configuration
- [08:04] Navigating DNS zone editor for email verification
- [09:47] Understanding dynamic and static domain settings
- [10:51] Navigating edge cases in complex DNS setups
- [11:46] Creating DMARC records for Shopify and Klaviyo
- [13:15] Adding DMARC & DKIM to improve email reach
- [15:07] Suppressing email addresses for better deliverability
- [17:54] Remove unengaged emails for domain reputation
- [19:11] Implementing effective list cleaning strategies
- [20:10] Focusing on email & SMS services across platforms
- [21:30] Signs you need to seek email marketing help
- [22:43] ASPEKT: Free audit for your email strategy
- [23:42] Keep track of your email open rates consistently
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Email marketing agency for Ecom and DTC brands aspektagency.com/
- Secure your domain dmarcian.com/
- Follow Nikita Vakhrushev linkedin.com/in/nikita-v/
If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
411 에피소드
Manage episode 434405606 series 2470924
Nikita Vakhrushev has spent the last 7 years immersed in the digital marketing world. After starting his own ecom brand and quickly pivoting into the agency model, he found his place in ecommerce advertising services.
After amassing all the marketing skills needed to scale brands, he found great success in email and SMS marketing, which is what he specializes in today!
Now after working with over 100+ DTC brands, having the knowledge behind all marketing channels, but sticking with email as his bread and butter, Nikita has a unique perspective on how to get the most out of a brand's retention channels.
In This Conversation We Discuss:
- [00:41] Intro
- [01:12] Transitioning from retail to agency building
- [02:49] Transforming solutions into paid expertise
- [03:27] Learning vs paying to get things done
- [04:26] Implementing DKIM & DMARC for email security
- [06:01] Maintaining deliverability with record updates
- [06:51] Steep learning curves in email configuration
- [08:04] Navigating DNS zone editor for email verification
- [09:47] Understanding dynamic and static domain settings
- [10:51] Navigating edge cases in complex DNS setups
- [11:46] Creating DMARC records for Shopify and Klaviyo
- [13:15] Adding DMARC & DKIM to improve email reach
- [15:07] Suppressing email addresses for better deliverability
- [17:54] Remove unengaged emails for domain reputation
- [19:11] Implementing effective list cleaning strategies
- [20:10] Focusing on email & SMS services across platforms
- [21:30] Signs you need to seek email marketing help
- [22:43] ASPEKT: Free audit for your email strategy
- [23:42] Keep track of your email open rates consistently
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Email marketing agency for Ecom and DTC brands aspektagency.com/
- Secure your domain dmarcian.com/
- Follow Nikita Vakhrushev linkedin.com/in/nikita-v/
If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
411 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.