Bonus Episode: Defending the American Dream with R.T. Custer from Vortic Watch Company

Honest Ecommerce

R.T. Custer is a Serial Entrepreneur specializing in story-based marketing for consumer product companies.

He started Vortic Watch Company with his friend Tyler in college and grew it to a nationally recognized 7 figure luxury brand that’s now expanding into an 8,000 sq ft facility in downtown Fort Collins.

In 2020 R.T. spun off the expert team of marketers helping with Vortic to create a marketing agency that soon after joined forces with fellow agency entrepreneur and friend, Jim Carter, resulting in Carter & Custer.

R.T.’s goal is to change the lives of other entrepreneurs by helping them tell the world about what they have to share.

In This Conversation We Discuss:

• [00:00] Intro
• [02:08] Why R.T. chose watches
• [04:35] How was Vortic Watch growing their customer base
• [06:16] Paid ads tend to be harder with luxury products
• [08:53] Email is the key to marketing high-priced products
• [10:08] Personalization vs making it personal
• [11:37] Biggest learning experience from Vortic Watch Co.
• [13:48] The expensive lesson of winning a lawsuit
• [15:25] 2 books that helped Vortic Watch Co.
• [17:02] Having a story-based email strategy
• [17:36] Pivoting hard because of the pandemic
• [21:24] R.T.’s 3rd business venture, technically
• [24:10] Masterminds will change your life
• [27:11] Joining masterminds to “buy friends”
• [28:43] Where to find R.T. and Vortic

Resources:

• Subscribe to Honest Ecommerce on Youtube
• A small batch, custom, watch manufacturing and vintage restoration company located in Northern Colorado vorticwatches.com
• The best business mastermind + community for entrepreneurs fastfoundations.com
• A purpose-driven, referral only agency. carterandcuster.com
• Connect with R.T. Custer linkedin.com/in/rtcuster

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