Episode 312: Loss Aversion: How Fear of Missing Out Shapes Our Choices

Habits and Hustle

Jen Cohen and Habit Nest, Jen Cohen, and Habit Nest에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jen Cohen and Habit Nest, Jen Cohen, and Habit Nest 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2y ago 16:06

MP3•에피소드 홈

Ever wonder why we fear loss more than we crave success? The answer is loss aversion. In this bonus episode of Habits & Hustle, I dive into the power of loss aversion and its grip on our daily decisions - from the subscriptions we can't let go of to our relentless gym commitments. I dive deep into the tactics businesses use to play on our fears and keep us hooked. Whether you're an entrepreneur looking to craft irresistible campaigns or a savvy consumer aiming to make smarter choices, this episode is a game-changer for you!

What we discuss:

(02:19 - 04:09) Psychological Marketing Technique

(08:50 - 09:56) The Power of Fear in Sales

(13:22 - 13:38) Loss Aversion Technique for Marketers and Customers

Thank you to our sponsors:

Go to www.hbr.org/subscriptions and enter PROMO CODE: HABITS to learn

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Find more from Jen:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Books: https://www.jennifercohen.com/books

Speaking: https://www.jennifercohen.com/speaking-engagement

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