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Using in-app messaging for tailored user experiences | Todd Olson
Manage episode 411929758 series 3557398
Vincent Jong에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Vincent Jong 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In the sixth episode of the Growth Machines podcast, I speak with Todd Olson, the co-founder and CEO of Pendo, about leveraging in-app messaging for tailored user experiences and the impactful role of Product-Led Growth (PLG) in sales operations.
We discuss robust PLG strategies employed by companies ranging from startups to large enterprises, including personalized onboarding flows, efficient go-to-market approaches, and AI-driven campaign suggestions for improved user engagement and retention.
Todd also highlights the broad application of PLG beyond software companies, with examples from banking and other sectors for driving growth and personalization at scale.
[00:00] Introducing Todd Olson: The Journey to Pendo
[01:02] The Power of Pendo: Transforming User Experience and Business Growth
[02:21] Exploring Product-Led Growth Strategies with In-App Messaging
[04:25] Efficient Growth and Expansion
[10:36] Advanced Implementations
[14:36] The Future of Growth: AI-Driven Strategies and Personalization
This interview is part of my book about Product-Led Sales. For more info, go to www.PLGandSales.com
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