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Community-Led Growth: Camille Ricketts on marketing at Notion
Manage episode 377279940 series 3484424
Dock에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dock 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Camille Ricketts, former Head of Marketing at Notion, shares how Notion through community.
You don’t go from unknown startup to household name without a great community strategy. That was definitely the driving factor behind Notion's growth.
As the 11th hire and Head of Marketing at Notion, Camille Ricketts built the brand foundations that enabled Notion to take off like a rocket ship.
On this week's episode, Alex and Camille discuss:
- Positioning Notion as a broad product for B2B & B2C
- Building and scaling an engaged community
- Partnering with ambassadors and influencers
- Infusing ubiquity and emotion into Notion’s marketing strategy
- Advice for community-led growth
34 에피소드
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