Ep 64 - Johanna Fagerstedt - From small startup to global scale-up – the keys to growth through marketing

GROW B2B FASTER

Marketing is not only a means to an end: It's the endgame.
How does Quinyx leverage their marketing to build successful communities & drive growth?
Johanna Fagerstedt, CMO at Quinyx, shares with Sammy, how they do it.
What's in it for you:
1. Why marketing doesn’t stop after winning a customer
2. How Quinyx uses an annual community event to build thought leadership and create content
3. Best practices for setting up a successful community event
4. How Quinyx uses their "Customer Happiness Survey" to build strong client relationships and get valuable feedback
5. Why LinkedIn is the most important social media channel for your B2B business and how to leverage it successfully
About Johanna:
Johanna is CMO at Quinyx and Top 50 Women in SaaS. She leads a team of professionals who are reshaping and defining the future of workforce management and B2B SaaS. Her main focus is on growth and innovation strategy development and execution, go-to-market strategies, internationalization and data-driven business analytics. She spends a lot of time with her two- and five-year-old son and tries to exercise in any way she can, whether it's trail running or yoga, working out or just dancing with the kids.
Find Johanna on LinkedIn: https://www.linkedin.com/in/johanna-fagerstedt/
Johanna's business book recommendations:
Essentialism: The Disciplined Pursuit of Less – Greg McKeown https://amzn.to/3oxfZHq
Johanna’s interview with her favourite business leader Jim Donald: https://www.quinyx.com/the-wfm-show-jim-donald-ondemand
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About Quinyx:
Quinyx is a leading cloud-based workforce management software that provides AI-powered technology to simplify resource-intensive workforce planning in the areas of rostering, time tracking, communication, task management, budgeting and forecasting. Through advanced and flexible features, Quinyx helps more than 850 companies around the world stay compliant, improve efficiency, reduce labor costs, and engage employees.
Website: https://www.quinyx.com/
Industry: Software engineering
Company size: 400
Headquarters: Sweden, Stockholm
Founded: 2005
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About the host Sammy:
Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn.
We can help you:
- Speed up hiring
- Reduce hiring costs
- Create an authentic Employer Brand
- Create a Talent Pool that you can tap into any time
Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/
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Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.