Ep 14 - Mike Weir - How to focus your marketing team on the right goals and help your sales team succeed

GROW B2B FASTER

In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Mike Weir, Chief Revenue Officer at G2.
That's in it for you
1. Why a sole focus on generating leads becomes a plague in B2B Marketing
2. G2’s approach for building up and fostering long-term customer relationships through thought leadership
3. How joint planning sets the stage for the most effective teamwork between Marketing and Sales
4. How considering the whole customer journey continuum helps to understand and refine the MQL/SQL relation
5. Chances and risks of personalised cold outreach in Marketing
About Mike
Mike was recognized as a Top 100 Global Sales Leader in 2021 by The Modern Sales & Collectiv. For 8 years, he worked at LinkedIn to lead a team of professionals solely focused on the Technology Industry. Now at G2, he is meeting with executives to improve their Marketing & Sales partnership so they can improve revenue growth for their companies. In his spare time, he likes to travel the world to speak at events and take in the amazing sights and culture of each country.
About G2
G2 is a platform to share business software reviews in real-time. It leverages more than 425,000 user reviews to drive better purchasing decisions. The company is used by business professionals, buyers, investors, and analysts to select the best software and services based on peer reviews and synthesized social data. G2 was founded in 2012 and is based out of Chicago, Illinois.
Shownotes
Find Mike on LinkedIn
Mike’s company G2
What Mike is currently listening to on audible: “Vendetta in Death:“ by J.D. Robb’s
Mike’s favourite business book: “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne
Mike’s favourite business leader Satya Nadella, CEO at Microsoft