Ep 10 - Tyler Lessard - How to use Personalized Videos to win B2B Leads

GROW B2B FASTER

In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Tyler Lessard, VP of Marketing & Chief Video strategist at Vidyard, a fast-growing company ($ 75m funding) headquartered in Ontario - Canada.
That's in it for you
1. How to improve B2B lead generation & book meetings with potential clients by using video
2. How Tyler got “more visual” in his marketing at Vidyard
3. The future of marketing & sales in B2B
About Tyler
Tyler is a business leader with a passion for creative storytelling and exceptional customer experiences. Recognized by Demand Gen Report as the top Buyer-Focused B2B Marketer, and by Marketo as one of the top 50 Fearless Marketers, he's a frequent speaker and author on video marketing, content marketing, brand building, and demand generation. As VP Marketing at Vidyard, he's spent 6+ years helping businesses grow through the strategic use of video content.
About Vidyard
Vidyard offers a video marketing platform, enabling customers to create personalized videos and analyze their performance.
Shownotes:
Get in touch with Tyler on LinkedIn

Tyler's company Vidyard, that creates software to host and analyze video performance

Tyler's favourite business book: "They Ask You Answer" by Marcus Sheridan

Tyler's favourite business leaders: Vala Afshar and Brian Solis

Tyler's Book "The Visual Sale" or find it on the website thevisualsale.com

One of the ultimate books for marketing "The New Rules of Marketing and PR" by David Meerman Scott

Tyler recommends this guide to learn more about how to utilize videos for your sales: The Ultimate Guide to Video and Sales