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Managing Channel Partner Expectations
Manage episode 318685915 series 3124493
Jennifer Shore and Unreal Digital Group에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jennifer Shore and Unreal Digital Group 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
It's no secret that managing partner expectations in the B2B world is a difficult task. The marketing team has to be strategic about how they communicate with their partners, and it can be hard to strike the perfect balance between being clear about what you are providing while also maintaining an air of mystery.
Ricky Spiese, Partner Marketing Manager at Terminus, is known in the industry for his aptitude for learning and understanding the market. Coming from a sales background, he epitomizes the importance of clear expectations with prospects. And as a partner marketing manager, those learnings are now helping partners clearly understand messaging and value propositions. But, that doesn’t mean that the road to this point in his career didn’t have a few speed bumps along the way!
Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Ricky about his career–including his start in the SDR world and his climb to managing partner marketing at the account-based engagement company Terminus. The group also discusses Ricky’s “Oh Shit” moments in his career, like a little MDF mishap that led to some serious lessons learned in expectation management with third-party partners. We also hear great stories about webinar snafus and how to adapt and pivot to grow as a marketer.
RELATED LINKS
- Connect with Ricky on LinkedIn!
- Learn more about Terminus.
- Learn more about Unreal Digital.
26 에피소드
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