))
Don’t Talk So Much: How to Listen to Buyers
Manage episode 321081879 series 3124493
Jennifer Shore and Unreal Digital Group에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jennifer Shore and Unreal Digital Group 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Marketing leaders know that in order to be effective they need to be flexible. The marketplace is always evolving and with it, the needs of the customer. To keep up, marketing teams must be able to rapidly adapt their strategies and tactics.
Mac McConnell is a veteran in the marketing world and business tech market. As the former VP of Marketing at ServiceChannel, he saw firsthand how flexible teams are helping companies overcome uncertain market conditions and create unique ways to provide awesome customer experiences. He also helped many businesses adopt marketing automation as one of the co-Founders of Bluebird Strategies, now part of Square2 Marketing.
Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Mac about how being flexible can help in times of uncertainty–from poor budget choices to a full-blown pandemic. The group also talks about the value of persona messaging, so demand gen, content marketing and product marketing are working from the same playbook.
RELATED LINKS
- Connect with Mac on Twitter and LinkedIn.
- Learn more about Unreal Digital.
26 에피소드
공유
