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Craig Tuch에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Craig Tuch 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Fully Booked EP142: What Are The Essential Elements of a Spooky Story?

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Manage episode 443363539 series 3585757
Craig Tuch에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Craig Tuch 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

With Halloween just around the corner, there's no better time to explore the art of crafting the perfect spooky story. To help with that, Craig and Roland sit down with Beth Castrodale, an experienced author who specializes in writing eerie and atmospheric novels. According to Beth, creating a truly haunting tale comes down to managing the delicate balance between psychological tension, unsettling settings, and building empathy for your characters—even the villains!

Adding that spine-tingling feeling to your horrors requires learning how to pace your stories properly and understanding how small, subtle details can amplify suspense. From creating otherworldly environments to developing rich, relatable characters, this episode touches on the many ways authors of spooky tales can draw their readers in—only to keep them up at night.

Beth Castrodale
https://www.bethcastrodale.com/

Hidden Gems

Need our help publishing or marketing your book?

https://www.hiddengemsbooks.com/author-services/

All episode details and links:

https://www.hiddengemsbooks.com/podcast

  continue reading

101 에피소드

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icon공유
 
Manage episode 443363539 series 3585757
Craig Tuch에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Craig Tuch 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

With Halloween just around the corner, there's no better time to explore the art of crafting the perfect spooky story. To help with that, Craig and Roland sit down with Beth Castrodale, an experienced author who specializes in writing eerie and atmospheric novels. According to Beth, creating a truly haunting tale comes down to managing the delicate balance between psychological tension, unsettling settings, and building empathy for your characters—even the villains!

Adding that spine-tingling feeling to your horrors requires learning how to pace your stories properly and understanding how small, subtle details can amplify suspense. From creating otherworldly environments to developing rich, relatable characters, this episode touches on the many ways authors of spooky tales can draw their readers in—only to keep them up at night.

Beth Castrodale
https://www.bethcastrodale.com/

Hidden Gems

Need our help publishing or marketing your book?

https://www.hiddengemsbooks.com/author-services/

All episode details and links:

https://www.hiddengemsbooks.com/podcast

  continue reading

101 에피소드

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Much of the conventional wisdom we discuss on this podcast around writing and publishing applies best to books that follow traditional formats and genres. But what happens when your story demands a new and unique format or perspective? And how do you market a book when your audience doesn't fit neatly into easily targeted categories or genres? These are the challenges faced by today’s guest, author H.H. Rune, whose one-of-a-kind book series is as innovative as it is compelling. From the spark of her original idea to the obstacles she encountered in writing, publishing, and marketing her work, H.H. shares an inspiring journey full of tips for authors pursuing their own unconventional paths. While some of her inventive strategies might not work for all types of books, they still illustrate how thinking outside the box is just as important for marketing and publishing as it is for storytelling. For anyone crafting a unique story, this episode is a reminder to embrace the creative challenge of bringing your work to the right audience in a way only you can. H.H. Rune https://hhrune.com/ Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast…
 
In this week’s episode, we explore the power of networking and publicity with Dr. Richard Kaye, a renowned expert in helping authors stand out in today’s competitive market. Dr. Kaye offers invaluable insights on leveraging media coverage, crafting compelling pitches, and why networking with peers is an essential step towards building your author brand. In an attempt to get their name noticed, many authors stick to social media posts, paid ads, or their websites, but our guest offers numerous tips and strategies on how to aim higher, such as getting featured on radio shows, podcasts, or in print media. Dr. Kaye also sheds light on common misconceptions around self-promotion, emphasizing the importance of authenticity and persistence in gaining visibility. For introverted authors, he shares alternative approaches like leveraging peer groups for networking, writing articles to expand your reach, and fostering meaningful connections. With anecdotes from his own career and real-world success stories, this discussion is filled with actionable advice for anyone looking to grow their audience and make their mark as an author. Dr. Richard Kaye https://www.richardkaye.com/ Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast…
 
Many self-published authors treat paperbacks and hardcovers as an afterthought, assuming they’re too hard to sell or less lucrative than eBooks. This week's guest, author Kevin G. Chapman, challenges that notion by sharing how indie authors can effectively market and sell their physical books. From leveraging platforms like IngramSpark to building relationships with bookstores and libraries, Kevin outlines the strategies he uses to get paperbacks and hardcovers into readers' hands and unlock new revenue streams. Kevin also shares his experience in producing and marketing audiobooks, an ever-expanding market with unique opportunities for indie authors. By utilizing platforms like BookFunnel and Gumroad, he demonstrates how to maintain greater control, boost profits, and broaden your reach. So if you’re ready to expand your publishing strategy beyond eBooks and tap into the often overlooked potential of both physical and audiobooks, this episode offers the insights and inspiration you've been waiting for. Kevin G. Chapman https://kevingchapman.com/ Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast…
 
In this week's episode, Craig and Roland unveil all the details about Hidden Gems' newest initiative, the Self-Pub Growth Hub. Launching in January 2025, this innovative service is designed to support authors on their self-publishing journey through regular video meetings focused on key topics. They explain how the program works, outline the three specialized groups available—Advertising & Marketing, General Self-Publishing Tips, and AI for Authors—and share everything you need to know about these dynamic and collaborative sessions. Being an independent author can often feel isolating, as Craig and Roland both know, having often emphasized how much their own careers have benefited from learning alongside their peers. Navigating the industry alone can be both daunting and limiting, but these groups are designed to help keep you on track through expert-led discussions that encourage collaboration and sharing among members. This format allows authors to network with their peers, explore the latest industry trends, tools, and strategies, ask pressing questions, and thrive within a supportive and engaged community. Join the Self-Pub Growth Hub today! https://www.hiddengemsbooks.com/self-pub-growth-hub/ Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast…
 
On this week’s episode of Fully Booked, Craig and Roland are joined by writer and filmmaker Mark Edlitz, whose career as a television and film writer led him to write a series of books about movies and superheroes that have attracted international attention. Mark discusses his path from filmmaking to the written word, including making the shift from traditional publishing to self-publishing. He also outlines the unique challenges presented when writing non-fiction books about intellectual property and popular franchises, but balances that by exploring the ways pop culture writing can connect authors with a unique audience of superfans that can amplify the impact of their work. Mark Edlitz http://www.markedlitz.com/ Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast…
 
If you haven’t yet established your presence as an author in a way that brings your audience to your book, it’s time to focus on meeting readers where they already are. That’s exactly what Military Academy author Karl Smith has done. Drawing on his digital media expertise and personal experiences, Karl shares how creating multi-platform content and engaging with existing communities transformed his ability to connect with readers. From blogging about the Naval and Air Force Academies to hosting playlists and podcasts, Karl reveals how these creative strategies helped him find his people and bring them to his work. As Karl explains, engaging with readers where they already gather and adding value to their community—rather than simply promoting your book—creates authentic, lasting connections. In his experience, this approach is a powerful long-term strategy that can even outperform traditional advertising in terms of building a loyal fanbase. For authors aiming to build and strengthen meaningful, organic relationships with their readers, the insights Karl shares in today’s episode are truly invaluable. Karl Smith https://karlsmithconnect.com Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast…
 
Joining us on this episode of Fully Booked is Keith Riegert, CEO of Ulysses Press and Perfect Bound, to discuss the transformative impact of AI on the publishing industry. Ulysses Press is already harnessing AI to analyze large volumes of data, enabling them to identify emerging market trends before they become mainstream. Combined with the AI led productivity gains achieved through streamlining book production and marketing processes, Ulysses Press has been able to enhance their profitability while still remaining adaptable to new opportunities. By treating AI as an intelligent assistant, Keith explains how traditional publishers, authors, and self-publishers can simplify their workflows without compromising their creativity or ethics. He also offers a fascinating glimpse into emerging AI tools and platforms designed to help authors manage and build upon their creative work. For anyone curious about the future of books and publishing, Keith provides valuable insights and tips on how AI can make your job more efficient and innovative. Ulysses Press https://ulyssespress.com/ Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast…
 
Over the past few months, Craig and Roland have been mentoring author Michelle Hazen to improve the sales of one of her rockstar romance series of novels. Despite not releasing any new books in the series, Michelle achieved a tenfold increase in sales by the end of the mentorship. Through the mentorship, she made data-driven changes to her advertising strategy and Amazon product pages to help reach new readers—such as optimizing her covers, writing new blurbs, and adding A+ content. Through her journey she also gained a greater mastery over the intricacies of Facebook advertising and how to make it more effective. In this episode of Fully Booked, Michelle looks back across the mentorship and shares the remarkable results of her shift in strategies—breaking down the things she’d learned that made the biggest impact. From decoding metrics like CTR, CPC, and conversion rates to knowing when and how to change your pricing and product pages, Michelle’s story demonstrates how the support and coaching of subject-matter experts like Craig and Roland can empower authors to take more control over their self-publishing career and achieve sustainable growth. Michelle Hazen https://michellehazenbooks.com/ Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast…
 
Audiobooks are more than just a narrated version of a book—they are a performance brought to life through a complex mix of technical expertise and creative artistry. In this week’s episode, Craig and Roland are joined by author, artist, and activist Franke James, who shares her firsthand experience of transforming her award-winning book into an audiobook that has gone on to win numerous accolades of its own. From casting professional voice actors to tackling the challenges of studio recording, Franke details out everything she did right—and wrong—throughout the process. Whether it’s overcoming unexpected technical hurdles or discovering the importance of hiring the right talent, this conversation is packed with invaluable advice for any author considering turning their own story into an immersive auditory experience. Franke James https://freeingteresa.com/listen/ Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast…
 
Whether you're aiming to land a traditional publisher, attract a literary agent, or promote your self-published book, knowing how to effectively pitch yourself and your work can be the difference between obscurity and a thriving writing career. Today’s guest, author and speaker David Stanley, shares invaluable insights on what makes a pitch stand out, from highlighting what’s unique about your book to crafting hooks that capture attention and curiosity. But drafting the perfect pitch is only the beginning. David explains how authors need to maximize their personal networks and social media presence to truly get the word out. Most importantly, he encourages listeners not to fear the rejections that are part of the journey, as setbacks in this industry are essential stepping stones toward success. Whether you're pitching to the media, building connections with readers, or trying to stand out in a crowded market, this episode offers essential guidance to make your book shine. David Stanley http://dstanley.substack.com/ Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast…
 
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In this week’s episode, Craig and Roland take on a topic essential for any indie author aiming for success: the importance of treating self-publishing as a business. To help with this discussion, they’re joined by romance author and podcaster Gigi Meier, who shares her insights on balancing the creative and business demands of self-publishing. Together, they discuss why authors need more than just storytelling skills to succeed—they also need a strategic mindset, effective marketing, and a solid plan to reach and retain readers. Gigi highlights the importance of reader engagement, branding, and thoughtful time management, providing a roadmap for long-term success. She also shares practical tips on everything from establishing a productive writing routine to managing social media and building a direct sales funnel. For any author still wrestling with the logistics of self-publishing, this episode is packed with actionable advice on running your business without sacrificing creativity and growth. GiGi Meier www.gigimeier.com Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast…
 
Inspired by a recent move from Taylor Swift to snub traditional publishers for her forthcoming Eras Tour book, hosts Craig and Roland discuss whether or not self-publishing has gone mainstream. Swift isn't the only high-profile figure to embrace self-publishing, and with each big name that moves away from the big 5, the power dynamic increasingly shifts to self-publishing. Retailers are becoming more open to selling self-published books, Kickstarter campaigns are finding greater success, and new distribution channels and marketing tools are starting to service the community as a whole. While big stars like Swift have built-in fan bases that assure a successful book launch, their choice to self-publish adds legitimacy to the model that helps to open new doors for the rest of us, allowing for greater creative control and higher revenue potential. Whereas self-publishing used to be a secondary option, it is starting to emerge as the true future of publishing itself. Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast…
 
In this week's episode, we explore some essential strategies for boosting your visibility as an author, focusing on the role of author websites, SEO, and a range of marketing techniques. Our guest, Jennifer Vance, marketing director of Books Forward, shares her expertise on how authors can make the most of their online presence. While many authors understand the need for a website, not all are using them to effectively drive traffic, attract new readers, and increase overall visibility. Even a well-designed site can be limited if it’s not easily discoverable. Jennifer breaks down SEO (Search Engine Optimization), a crucial yet often overlooked aspect of online marketing, explaining how even a basic understanding can mean the difference between a thriving website and one that fades into obscurity. But she also stresses that having a strong website is just one piece of the puzzle. Diversifying your marketing approach—whether through social media, collaborations, or targeted ads—is key to building your author brand and ensuring long-term success. Jenn Vance https://booksforward.com/ Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast…
 
Today, we’re exploring the world of true crime, a popular genre that delves into real criminal events, the people involved, and the impact on those around them. Our guest, author Pepper Anne, was drawn to true crime through a personal connection, and has since become well versed in turning these complex stories into gripping narratives. Pepper walks us through the research required of writing true crime, from digging through court records and interviewing victims to working closely with law enforcement. Keeping readers hooked can be challenging, especially when dealing with popular cases that readers may already be familiar with, so it is important to introduce new facts and explore unreported angles. But doing all this can sometimes be dangerous, and there is often a fine balance between presenting new information and respecting the ethical issues that come from dealing with real people and actual events. So if you've ever wondered what it takes to write a compelling true crime story, this episode is a must-listen. Pepper Anne https://www.pepperanneauthor.com Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast…
 
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