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Fully Booked EP150: The Power of Mentorship: Transforming Book Sales with Ads
Manage episode 452396082 series 3585757
Over the past few months, Craig and Roland have been mentoring author Michelle Hazen to improve the sales of one of her rockstar romance series of novels. Despite not releasing any new books in the series, Michelle achieved a tenfold increase in sales by the end of the mentorship. Through the mentorship, she made data-driven changes to her advertising strategy and Amazon product pages to help reach new readers—such as optimizing her covers, writing new blurbs, and adding A+ content. Through her journey she also gained a greater mastery over the intricacies of Facebook advertising and how to make it more effective.
In this episode of Fully Booked, Michelle looks back across the mentorship and shares the remarkable results of her shift in strategies—breaking down the things she’d learned that made the biggest impact. From decoding metrics like CTR, CPC, and conversion rates to knowing when and how to change your pricing and product pages, Michelle’s story demonstrates how the support and coaching of subject-matter experts like Craig and Roland can empower authors to take more control over their self-publishing career and achieve sustainable growth.
Michelle Hazen
https://michellehazenbooks.com/
Hidden Gems
Need our help publishing or marketing your book?
https://www.hiddengemsbooks.com/author-services/
All episode details and links:
101 에피소드
Manage episode 452396082 series 3585757
Over the past few months, Craig and Roland have been mentoring author Michelle Hazen to improve the sales of one of her rockstar romance series of novels. Despite not releasing any new books in the series, Michelle achieved a tenfold increase in sales by the end of the mentorship. Through the mentorship, she made data-driven changes to her advertising strategy and Amazon product pages to help reach new readers—such as optimizing her covers, writing new blurbs, and adding A+ content. Through her journey she also gained a greater mastery over the intricacies of Facebook advertising and how to make it more effective.
In this episode of Fully Booked, Michelle looks back across the mentorship and shares the remarkable results of her shift in strategies—breaking down the things she’d learned that made the biggest impact. From decoding metrics like CTR, CPC, and conversion rates to knowing when and how to change your pricing and product pages, Michelle’s story demonstrates how the support and coaching of subject-matter experts like Craig and Roland can empower authors to take more control over their self-publishing career and achieve sustainable growth.
Michelle Hazen
https://michellehazenbooks.com/
Hidden Gems
Need our help publishing or marketing your book?
https://www.hiddengemsbooks.com/author-services/
All episode details and links:
101 에피소드
כל הפרקים
×1 Fully Booked EP157: Writing, Publishing and Marketing a Non-Traditional Book 48:21
1 Fully Booked EP156: Using Networking and Publicity to Grow Your Author Brand 50:15
1 Fully Booked EP155: Selling Paperbacks, Hardcovers, and Audiobooks as an Indie Author 51:16
1 Fully Booked EP154: Grow Your Success with the Self-Pub Growth Hub 50:24
1 Fully Booked EP153: Niche Non-Fiction: Writing for the Few to Reach the Many 47:24
1 Fully Booked EP152: Connecting with Your Audience Across Platforms 49:10
1 Fully Booked EP151: Using AI-Driven Data to Unlock Publishing Potential 49:58
1 Fully Booked EP150: The Power of Mentorship: Transforming Book Sales with Ads 58:40
1 Fully Booked EP149: The Do's and Don'ts of Creating Audiobooks 44:07
1 Fully Booked EP148: How Can Authors Pitch Themselves and their Books? 48:33
1 Fully Booked EP147: How Authors Can Score Recommendations and Endorsements? 47:29
1 Fully Booked EP146: Why Should Authors Approach Self-Publishing as a Business? 45:31
1 Fully Booked EP145: Has Self-Publishing Gone Mainstream? 42:40
1 Fully Booked EP144: Can an Author Website Maximize your Marketing? 48:29
1 Fully Booked EP143: Crafting Compelling True Crime Stories 52:34
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