Artwork

Craig Tuch에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Craig Tuch 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

Fully Booked EP150: The Power of Mentorship: Transforming Book Sales with Ads

58:40
 
공유
 

Manage episode 452396082 series 3585757
Craig Tuch에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Craig Tuch 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Over the past few months, Craig and Roland have been mentoring author Michelle Hazen to improve the sales of one of her rockstar romance series of novels. Despite not releasing any new books in the series, Michelle achieved a tenfold increase in sales by the end of the mentorship. Through the mentorship, she made data-driven changes to her advertising strategy and Amazon product pages to help reach new readers—such as optimizing her covers, writing new blurbs, and adding A+ content. Through her journey she also gained a greater mastery over the intricacies of Facebook advertising and how to make it more effective.

In this episode of Fully Booked, Michelle looks back across the mentorship and shares the remarkable results of her shift in strategies—breaking down the things she’d learned that made the biggest impact. From decoding metrics like CTR, CPC, and conversion rates to knowing when and how to change your pricing and product pages, Michelle’s story demonstrates how the support and coaching of subject-matter experts like Craig and Roland can empower authors to take more control over their self-publishing career and achieve sustainable growth.

Michelle Hazen
https://michellehazenbooks.com/

Hidden Gems

Need our help publishing or marketing your book?

https://www.hiddengemsbooks.com/author-services/

All episode details and links:

https://www.hiddengemsbooks.com/podcast

  continue reading

100 에피소드

Artwork
icon공유
 
Manage episode 452396082 series 3585757
Craig Tuch에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Craig Tuch 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Over the past few months, Craig and Roland have been mentoring author Michelle Hazen to improve the sales of one of her rockstar romance series of novels. Despite not releasing any new books in the series, Michelle achieved a tenfold increase in sales by the end of the mentorship. Through the mentorship, she made data-driven changes to her advertising strategy and Amazon product pages to help reach new readers—such as optimizing her covers, writing new blurbs, and adding A+ content. Through her journey she also gained a greater mastery over the intricacies of Facebook advertising and how to make it more effective.

In this episode of Fully Booked, Michelle looks back across the mentorship and shares the remarkable results of her shift in strategies—breaking down the things she’d learned that made the biggest impact. From decoding metrics like CTR, CPC, and conversion rates to knowing when and how to change your pricing and product pages, Michelle’s story demonstrates how the support and coaching of subject-matter experts like Craig and Roland can empower authors to take more control over their self-publishing career and achieve sustainable growth.

Michelle Hazen
https://michellehazenbooks.com/

Hidden Gems

Need our help publishing or marketing your book?

https://www.hiddengemsbooks.com/author-services/

All episode details and links:

https://www.hiddengemsbooks.com/podcast

  continue reading

100 에피소드

כל הפרקים

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드

탐색하는 동안 이 프로그램을 들어보세요.
재생