))
How Do I Calculate Variable Costs?
Manage episode 359565423 series 3432707
Ben Cooper (ForecastOnPurpose.com)에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ben Cooper (ForecastOnPurpose.com) 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
- Objective today:
- Unit economics - like individual Lego building blocks that make up the overall profitability picture
- Revenue per unit
- Any cost during making and selling
- Connected to gross margin.
-
- Every % is a penny of each $ available to cover overhead
- Concept:
- What makes it improve?
- Increase price
- Decrease variable expense
- Cost of product
- produce in bulk
- cut costs where customers don’t mind (value engineering)
- shipping
- negotiate better rates
- Offer free shipping above threshold
- advertising & commission
- Sell to existing audience
- Partner with other brands to sell to their customer
- Trade-offs
- Sometimes spending more advertising dollars or offering referral or sales commission can accelerate revenues to help cover overhead but decrease our gross margin %
- Key Question + Action
- **What is a unit for you?**
- **What costs do you incur with each creation and sale of every unit?**
-----------------
Want customized help building out a growth plan for your business?
Schedule a free strategy call at Amplify.Business
Download free pdf guide at ForecastOnPurpose.com
Connect on LinkedIn
Watch episodes on YouTube
7 에피소드
공유
