Player FM 앱으로 오프라인으로 전환하세요!
How to Use Brand Storytelling to Improve Customer Loyalty with CMO Tiffany Yang
Manage episode 265255470 series 1318952
In this episode, we’ll be chatting with Tiffany Yang, the CMO of Sweety Ice Cream. Tiffany is going to take us through how she and her cousins went from the corporate world to transforming their family’s 1970’s ice cream shop into a modern brand with national distribution. Tiffany has a background in strategy and consumer insights, and having been on the marketing teams for the likes of Vans, Barbie and Taco Bell, she’s built a knack for brand storytelling in a way that resonates with customers and buyers alike. She’s been putting those skills to work for Sweety, and in this episode, you’ll hear:
- How a brand video landed Sweety a 1500 store PO from Walmart
- Why grocery store shelves and Instagram have a lot in common
- And what the most popular brands do that keeps customers coming back for more...And plenty more...
Tiffany’s Recommended Read: Shoe Dogs by Phil Knight
Check out Sweety's website & Social:
66 에피소드
Manage episode 265255470 series 1318952
In this episode, we’ll be chatting with Tiffany Yang, the CMO of Sweety Ice Cream. Tiffany is going to take us through how she and her cousins went from the corporate world to transforming their family’s 1970’s ice cream shop into a modern brand with national distribution. Tiffany has a background in strategy and consumer insights, and having been on the marketing teams for the likes of Vans, Barbie and Taco Bell, she’s built a knack for brand storytelling in a way that resonates with customers and buyers alike. She’s been putting those skills to work for Sweety, and in this episode, you’ll hear:
- How a brand video landed Sweety a 1500 store PO from Walmart
- Why grocery store shelves and Instagram have a lot in common
- And what the most popular brands do that keeps customers coming back for more...And plenty more...
Tiffany’s Recommended Read: Shoe Dogs by Phil Knight
Check out Sweety's website & Social:
66 에피소드
Усі епізоди
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.