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Food Marketing Nerds and Blue Bear Creative에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Food Marketing Nerds and Blue Bear Creative 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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How Break Through Your Brand's Growth Plateau with David Klavsons, CEO of Calypso Lemonade

32:53
 
공유
 

Manage episode 272757538 series 1318952
Food Marketing Nerds and Blue Bear Creative에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Food Marketing Nerds and Blue Bear Creative 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

We’re chatting with David Klavsons, CEO of King Juice / Calypso. By volume, Calypso is the leader in bottled lemonade, and while the product has always been amazing, the company’s growth was a little stagnant. That is, until David entered the picture. Since assuming the role of CEO, David has staged a massive turnaround, helping Calypso in all areas from marketing and branding to sales and distribution. In his words, Calypso has focused on mastering the basics, and that approach is paying dividends.

David has extensive CPG experience, having worked at Pepsi, Kraft, and Frito Lay - helping companies thrive in the industry is basically second nature for him. Thankfully, he was happy to dumb things down to help me understand. While this specific conversation focuses a lot on bottle beverages specifically, a lot of the topics would be make perfect chapters in a “Winning in CPG for dummies” book.

In this episode, you’ll learn

  • What hires are most crucial for breaking through a plateau
  • Why you shouldn’t write off a smaller social media following
  • What metrics matter in leading a company turnaround
  • Why fact-based selling is crucial to successful product sell-through

And plenty more. David is awesome, and I know you’re about to learn a ton from his interview.

Learn more about Calypso:

  continue reading

66 에피소드

Artwork
icon공유
 
Manage episode 272757538 series 1318952
Food Marketing Nerds and Blue Bear Creative에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Food Marketing Nerds and Blue Bear Creative 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

We’re chatting with David Klavsons, CEO of King Juice / Calypso. By volume, Calypso is the leader in bottled lemonade, and while the product has always been amazing, the company’s growth was a little stagnant. That is, until David entered the picture. Since assuming the role of CEO, David has staged a massive turnaround, helping Calypso in all areas from marketing and branding to sales and distribution. In his words, Calypso has focused on mastering the basics, and that approach is paying dividends.

David has extensive CPG experience, having worked at Pepsi, Kraft, and Frito Lay - helping companies thrive in the industry is basically second nature for him. Thankfully, he was happy to dumb things down to help me understand. While this specific conversation focuses a lot on bottle beverages specifically, a lot of the topics would be make perfect chapters in a “Winning in CPG for dummies” book.

In this episode, you’ll learn

  • What hires are most crucial for breaking through a plateau
  • Why you shouldn’t write off a smaller social media following
  • What metrics matter in leading a company turnaround
  • Why fact-based selling is crucial to successful product sell-through

And plenty more. David is awesome, and I know you’re about to learn a ton from his interview.

Learn more about Calypso:

  continue reading

66 에피소드

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