FMN 035: How to Enter New Markets Like a Champ with Billie Jo Waara

Food Marketing Nerds Restaurant and CPG Marketing Podcast

Food Marketing Nerds and Blue Bear Creative에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Food Marketing Nerds and Blue Bear Creative 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

7y ago 35:53

MP3•에피소드 홈

On the show today, we’re talking with Billie Jo Waara, who is the CMO of a brand doing some really interesting things in a sector that’s flooded with competitors with deep pockets. We’re talking about Taco Johns.

Here’s a fun little fact about Taco John’s. They actually invented and own the trademark for the term Taco Tuesday. See, you already learned something new and the interview hasn’t even started yet.

Billie Jo spent the first part of her career in advertising before joining Taco Johns as their CMO, so she has a lot of great stories and insights we talk about in the interview.

In today’s episode, you’ll learn:

How to create demand for your products before having a presence in a new market
What you can do to fan the flames around good online conversations about your brand
How to use product innovation to engage a younger audience

And a ton more.

Billie Jo's Book Recommendations:

McDonalds: Behind the Arches
Then We Set His Hair on Fire

66 에피소드

#Business #Marketing #Advertising #Foodmarketing #Food Marketing Nerds #Blue Bear Creative #Entrepreneur #Cpgmarketing #Restaurant #Restaurantmarketing #Socialmediamarketing #CPG