Mike Rich: Crowdsourcing Dealership Parts Delivery

Fixed Ops Roundtable

Mike Rich is the VP of Marketing at RevolutionParts, an easy-to-manage solution helping car dealers revolutionize how they sell and source auto parts.

What we discuss in this episode:

01:47 - Mike is on a mission to remove as much friction from the auto parts department possible so that customers and dealerships can experience greater success. The result of this mission has led to what Mike calls a "crowdsourced" parts delivery program leveraging FedEx, Doordash, Lyft, and Uber.

03:45 - Dealers are benefiting from this service, especially as it pertains to service departments, and making sure they are turning over service lanes as quickly as possible. In particular, Mike and RevolutionParts can speed up parts delivered to the store so that vehicles can get repaired much quicker.

Crowdsourcing parts delivery through partners is also saving dealers money in terms of not needing a full-time staff member. "One of the things we talk about a lot is the cost of your own driver. Through the analysis we did, we found that the average driver in a dealership if he's doing about 300 deliveries a month, that's about $18 - $19 per delivery. So at $17 per delivery with this service, it's a great value at the end of the day."

Listen to the full episode featuring Mike Rich for even more insights!

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Thanks, Mike Rich

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