John Riffe: Fixed Ops Can Drive Bottom-Line Revenue Growth

Fixed Ops Roundtable

John Riffe is the Fixed Ops Installer at DealerBuilt, a highly-flexible, enterprise-class ceDMS (consumer experience dealer management system) that empowers forward-looking auto dealers to realize their unique vision for their dealership.

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What we discuss in this episode:

01:15 - Ted shares how interesting it is that, especially in the last two years, that has been a spike in interest around the dealership fixed operations department. John adds that he believes the interest was always there. Traditionally fixed ops were at the back of the operation, which made it less visible. Still, in recent years it has moved more to the forefront with a heightened awareness of the importance of investing in the back-end.

02:40 - Dealers are increasingly interested in leveraging the back end of the business because they understand how the fixed ops department contributes to the bottom line revenue.

03:25 - John shares about some of the under-utilized possibilities when it comes to dealers using the DealerBuilt software.

07:00 - Ted asks John about ways to speed up customer service times, especially as it pertains to parts orders and other supply chain issues. The key is getting the fixed ops department to be more unified and getting the two departments (parts and service) to work more closely together as one.

Listen to the full episode featuring John Riffe for even more insights!

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• Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237
• Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY

Thanks, John Riffe!

Connect with Ted Ings and the Fixed Ops Roundtable:

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• Center for Performance Improvement